Rina Sawayama is on tour at the moment for her sophomore album, Hold The Girl, which released in September this year. Her shows in the UK and Ireland, as well as her upcoming Australia and New Zealand shows, are sell-outs. This was announced through her social media pages with several crying emoji to express her gratefulness. It doesn’t come as a surprise, though, given Sawayama’s bubbling popularity over the last two years since her self-titled debut album dropped in 2020. She’s been touted as an It girl, a face (and voice) to keep on your radar, and the next Lady Gaga.
“It’s a bit ridiculous,” the 32-year-old tells me candidly when asked about the comparison to the inimitable singer-songwriter. “Incredibly flattering of course, but she is an icon who is incomparable. I was lucky enough to see her show in Las Vegas and meet her. She is magnetic and amazing.”
Her fans, affectionately known as Pixels, take pride in how long they’ve been a stan for. The relationship between Sawayama and her fans are two-way—in 2018, she asked fans with “hard-to-pronounce” names in English to record a short video for her as part of a marketing campaign. Born in Niigata, Japan, and emigrating to London at the age of five, this sheds light on her growing-up years—she was in a place where she wasn’t the majority race, or had a common name.
Denne historien er fra November/December 2022-utgaven av Vogue Singapore.
Start din 7-dagers gratis prøveperiode på Magzter GOLD for å få tilgang til tusenvis av utvalgte premiumhistorier og 9000+ magasiner og aviser.
Allerede abonnent ? Logg på
Denne historien er fra November/December 2022-utgaven av Vogue Singapore.
Start din 7-dagers gratis prøveperiode på Magzter GOLD for å få tilgang til tusenvis av utvalgte premiumhistorier og 9000+ magasiner og aviser.
Allerede abonnent? Logg på
Mythic ROMANCE
Dior's Cruise 2025 collection transports us to the enchanting landscapes of Scotland, blending romantic narratives with modern allure.
AN ASYLUM
Co-founders Jaren Neo and Becky Ng speak to Vogue Singapore on the driving force behind their label, its in-house residency programme and their hopes for a more supportive creative ecosystem.
Metropolis of IMAGINATION
Moncler debuts The City of Genius in Shanghai, a bold celebration of creativity featuring an eclectic line-up of visionary co-creators.
STANDING Tall
The Louis Vuitton Cruise 2025 collection was an exploration of postmodern architecture and the future through sharp tailoring, romantic draping and ornamental detailing.
WATERWORKS
In an era of power showers, cold plunges and #Shower Tok, there's still merit to be found in slowing down for the age-old ritual of bathing.
Genetic MAKE-UP
Digital filters, but with real-life consequences. Vogue Singapore considers the implications behind a new generation of parents choosing to edit pictures of their children.
First CLASS
Education is the most powerful weapon, a noble pursuit that these three watches and jewellery brands have embarked on with different approaches.
A New FRONTIER
The nearly two-century-old watchmaker Jaeger-LeCoultre has crafted its first olfactive identity courtesy of perfumer Nicolas Bonneville.
House PROUD
Two symbolic homes come together in Louis Vuitton's latest haute horlogerie creation: a pocket watch that honours its historic trunk manufacture in Asnières and its cutting-edge watchmaking facility in Geneva.
Kindred SPIRITS
After years of living in the shadow of a traumatic family secret, Preeti and Sellam Nair have arrived at a new lease of life where hopes and dreams thrive alongside their mother-daughter bond.
