Innovation is the name of a lineage, a tradition in which boundaries are blasted and new horizons discovered. As the once-disparate worlds of luxury and streetwear now converge and regularly coalesce, we hear the not-too-feint sounds of hip hop permeating our consciousness.
It’s in this context that the Martell x Amos Ananda streetwear collection unspools. On one side of the equations sits Martell, the standard-setting 300-year-old French cognac house whose amber-hued elixir is synonymous with refinement and luxury. On the other side rests Amos Ananda, a Singaporean designer whose eye is constantly trained on new frontiers of creation, where the canvas of fashion can be elevated to articulate higher, deeper and bolder truths.
Forged as part of the new unveiling of the Martell Noblige, under the banner ‘Soar Beyond the Expected’, the collection is an homage to the respective worlds of music, pop culture luxury and streetwear, as much as it marks a unificatory moment wherein they intersect. Born in the streets, and destined for the world, it marks a huge moment for its makers.
Here, Ananda breaks the silence on how this unique collaboration came to be.
How does it feel have the Martell x Amos Ananda streetwear collection out in the world?
Denne historien er fra Vogue Man Singapore - May/June 2023-utgaven av Vogue Singapore.
Start din 7-dagers gratis prøveperiode på Magzter GOLD for å få tilgang til tusenvis av utvalgte premiumhistorier og 9000+ magasiner og aviser.
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Denne historien er fra Vogue Man Singapore - May/June 2023-utgaven av Vogue Singapore.
Start din 7-dagers gratis prøveperiode på Magzter GOLD for å få tilgang til tusenvis av utvalgte premiumhistorier og 9000+ magasiner og aviser.
Allerede abonnent? Logg på
As You Like It
Slender new designs to the Tiffany & Co. Lock collection make it a breeze to style and wear. Vogue Singapore's editor-in-chief Desmond Lim takes the jewels for a spin on Aimee Cheng-Bradshaw, Christabel Chua and Lennard Yeong.
In Its Own Way
It’s easy, low-stakes even, to praise a classically beautiful watch. How about trying to appreciate and understand timepieces with aesthetics that challenge?
Fashion's Fresh Slate
As we contend with some of the industry’s biggest shake-ups, fashion experts weigh in on their predictions for the new season.
LAU FEY
After winning her first Grammy, the songbird opens up about her Asian upbringing, body-doubling with her twin sister and how she sends her music through time.
Sasha
With a career spanning several decades, countless runway shows and the record as the longest-serving model for Prada, the Russian supermodel and artist is widely recognised as one of the defining faces of the 2000s. Today, fashion's ultimate muse returns to grace the cover of Vogue Singapore's September issue, channelling the best of '80s kitsch and maximalism amid a flurry of daring silhouettes, striking embellishments and exuberant neon hues.
An Actor PREPARES
Ahead of her new film 7he ustigators, Oscar-nominated actor Hong Chau sits down to talk about her preparation for the role, how her relationship with acting has evolved and what success means to her.
CHYPRE &CHIC
After 71 fragrances in the house's 187-year history, Hermès debuts its first chypre scent. Here's why Barenia, and the whopping 998 tests it took to birth it, matters to perfumer Christine Nagel.
DECORA PLAY
In our local fashion landscape, where style often veers towards the plain and conventional, embracing the kitsch and vibrant world of Decora fashion represents a courageous defiance of the norm. Natasha Aliya Dawson, a local Decora dresser, talks about her journey with this bold style.
On BEAT
H&M Studio's new autumn/winter 2024 collection is an ode to jazz musicians.
A NEW VISION
Daniel Lee's Burberry is at once a profound reflection of the past and a projection into the future. In a photo shoot capturing the essence of the new Burberry, Lee is joined by English supermodel Karen Elson and Thai actor Bright Vachirawit.
