For a brand that frequently refers to historical figures as their earliest clients, Breguet is doing well to acquaint a new generation of buyers with the brand through its sponsorship of Frieze art fairs. This partnership comes naturally, as the Swiss watchmaker has been a patron of arts over its long and illustrious history. It is most appropriate for Breguet to identify a suitable partner, which the Swatch Group-owned brand found in Frieze.
First established in 2003, Frieze in London features work created from 2000 onwards – it has since grown into a globally influential contemporary art fair. Frieze New York followed in 2012, and it was the 2022 edition of that US event, from May 18 to 22, where Breguet made its debut. Late last year, WOW Thailand attended the first edition of Frieze in Asia – Frieze Seoul – at the invitation of Breguet.
Denne historien er fra Issue 68-utgaven av WOW Singapore.
Start din 7-dagers gratis prøveperiode på Magzter GOLD for å få tilgang til tusenvis av utvalgte premiumhistorier og 9000+ magasiner og aviser.
Allerede abonnent ? Logg på
Denne historien er fra Issue 68-utgaven av WOW Singapore.
Start din 7-dagers gratis prøveperiode på Magzter GOLD for å få tilgang til tusenvis av utvalgte premiumhistorier og 9000+ magasiner og aviser.
Allerede abonnent? Logg på
Worth Its Weight
TAG Heuer scored an unexpected win with the Carrera Chronograph Skipper in the recent past, so the brand returned it to regular production in steel last year. For 2024, red gold marks the Skipper's triumph
When Imitation Is Criminal
In the second part of our special on the phenomenon of counterfeiting in watchmaking, we look at some surprising reasons behind consumer demand
The Conversation: Greater Expectations
With Geneva Watch Week behind us, the editors exchange views on the novelty showcases, the novelties themselves and all the watch news that is fit to print and some that is not)
GOLDEN HOURS
The first timekeepers may not have been cased in any precious metal but, given how precious time is, gold and silver soon made their marks here
FINE TIME
Precious metals promise to put the fine’ back into fine watchmaking, after years of being overshadowed by more prosaic materials. This special section continues the journey we began last issue, with a deep dive into that most desirable of all metals, gold. Of course, platinum is also back...
RED DAWN
Grand Seiko celebrates the 20th birthday of Spring Drive with a special edition Chronograph GMT SBGC275 with a unique dial
NEW DEPTHS
Breguet surprises with the gem-set Marine Chronograph 5529, opening up new vistas for the collection
NEW AND NOTED
As you might expect, we have been covering Watches and Wonders Geneva since it began as a physical fair in 2022 and of course when it was confined to the ether, from 2020.
OPEN SEASON
The world's biggest and most important watch fair gets a little bigger and a little better. As for the watches, they got more than a little precious...
GREAT LEAP FORWARD
With the Portugieser Eternal Calendar, WC demonstrates its mastery in the realms of the calendar and moon phase complications