In advance of the first day of Watches and Wonders Geneva 2024, we very reasonably wondered about the watches of Rolex. For example, will Rolex win the day just by virtue of having new models? To begin with, dear reader, you might be offended by this - outraged even. Watches and Wonders Geneva (WWG) is about much more than any one brand so kicking off a tale about the most important novelty showcase of the year as if just one brand mattered is a bit much. That is a fair point, and this story actually encompasses the wider happenings at what is known as Geneva Watch Week, not just WWG, so we appear to be going down an even deeper hole than you might have initially thought. We have an explanation.
This specific story does revolve primarily around WWG; there are multiple parts to the novelty coverage this issue, including The Conversation with WOW Thailand and Malaysia editors. To the Rolex point, your editorial team here has always gone all-in on observing reality; as far as watches go, the reality is that Rolex dominates the mind space of watch enthusiasts and casual observers alike. You need only show up early on day one of WWG, before Rolex raises the curtains on their displays to see how true this is. The crowd is 100 percent industry professionals, journalists or otherwise. This was true in the last years of BaselWorld too and might tie into the rise of social media, but that is a story for another time.
ALL THAT GLITTERS
Denne historien er fra Issue 73-utgaven av WOW Singapore.
Start din 7-dagers gratis prøveperiode på Magzter GOLD for å få tilgang til tusenvis av utvalgte premiumhistorier og 9000+ magasiner og aviser.
Allerede abonnent ? Logg på
Denne historien er fra Issue 73-utgaven av WOW Singapore.
Start din 7-dagers gratis prøveperiode på Magzter GOLD for å få tilgang til tusenvis av utvalgte premiumhistorier og 9000+ magasiner og aviser.
Allerede abonnent? Logg på
Hand-Finished Ceramic
Once thought impossible, Blancpain demonstrates how to bring handcraftsmanship to ceramic cases and bracelets with the Fifty Fathoms Bathyscaphe Quantième Complet Phases de lune 5054
Quanta Of Time
Just as hours, minutes and seconds are quanta of time, so too are days, weeks, months and years. We finally explore the story of the perpetual calendar in particular, in a year that invites such ruminations
Twice Upon A Time
The world's greatest double tourbillon wristwatch, the Breguet Classique 5345 Quai de L'horloge is back, with new hand-finishing touches
Coming In Thin
Bvigari’s releases for 2024 continue to stun the watch world with its trail-blazing innovation and sublime artistry
Light The Night
Luminox celebrates 35 years of existence by drawing on its heritage in the realms of the air, land and sea
New Frontiers
The outgoing CEO of TAG Heuer Julien Tornare shares his management style and values. No doubt these will remain consistent in his new role as Hublot CEO, just as they were in his Zenith tenure
Delighting To Surprise
Tissot CEO Sylvain Dolla weighs in on the novelties of 2024
Machine Learning
The mechanical calendar has been perfected over the last 100 years; it remains a challenge that invites multiple watchmaking and engineering approaches. We get into the nuts and bolts of how the perpetual calendar gets the job done
Expedition Hublot
A peek into the manufacture at Hublot reveals the amount of intricacies and technology behind the often quirky watches
STRUCTURAL STYLE
Parmigiani Fleurier CEO Guido Terreni explains the logic of the new Toric collection and takes us through his thoughts on style and elegance
