Manufacture visits have become an integral part of my trips to Switzerland. I customarily make three to four of them during the days following SIHH, as it was called back then, and those after the now-defunct Baselworld. For each year, the choices I make would be a good mix of brands, advertisers and non-advertisers, as well as historical and younger brands, to ensure I have what I need to produce authentic content during the rest of the year.
Zenith in Le Locle was on my list for 2020 but then the pandemic took hold of the world. My chance to try again came last year, but I was unable to line up my schedule with that of the manufacture [as noted in the introduction, we can only visit when the manufacture accepts guests, although Zenith is a special one in this regard – Ed]. Eventually, I was able to make my long-overdue visit to the brand with the star in April this year, following the conclusion of Watches and Wonders Geneva. So when I was asked by the Singapore team if I could help share a few words about the experience, I felt I had enough to put together a useful read for would-be visitors among our readers.
Denne historien er fra Legacy 2023-utgaven av WOW Singapore.
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Denne historien er fra Legacy 2023-utgaven av WOW Singapore.
Start din 7-dagers gratis prøveperiode på Magzter GOLD for å få tilgang til tusenvis av utvalgte premiumhistorier og 9000+ magasiner og aviser.
Allerede abonnent? Logg på
Worth Its Weight
TAG Heuer scored an unexpected win with the Carrera Chronograph Skipper in the recent past, so the brand returned it to regular production in steel last year. For 2024, red gold marks the Skipper's triumph
When Imitation Is Criminal
In the second part of our special on the phenomenon of counterfeiting in watchmaking, we look at some surprising reasons behind consumer demand
The Conversation: Greater Expectations
With Geneva Watch Week behind us, the editors exchange views on the novelty showcases, the novelties themselves and all the watch news that is fit to print and some that is not)
GOLDEN HOURS
The first timekeepers may not have been cased in any precious metal but, given how precious time is, gold and silver soon made their marks here
FINE TIME
Precious metals promise to put the fine’ back into fine watchmaking, after years of being overshadowed by more prosaic materials. This special section continues the journey we began last issue, with a deep dive into that most desirable of all metals, gold. Of course, platinum is also back...
RED DAWN
Grand Seiko celebrates the 20th birthday of Spring Drive with a special edition Chronograph GMT SBGC275 with a unique dial
NEW DEPTHS
Breguet surprises with the gem-set Marine Chronograph 5529, opening up new vistas for the collection
NEW AND NOTED
As you might expect, we have been covering Watches and Wonders Geneva since it began as a physical fair in 2022 and of course when it was confined to the ether, from 2020.
OPEN SEASON
The world's biggest and most important watch fair gets a little bigger and a little better. As for the watches, they got more than a little precious...
GREAT LEAP FORWARD
With the Portugieser Eternal Calendar, WC demonstrates its mastery in the realms of the calendar and moon phase complications