For life and creative partners Palaash Chaudhary and Utharaa Zacharias, the force behind Soft-Geometry (who appeared in the USA 300 list in our August 2023 issue), a career-defining quest to infuse objects with 'softness' is as much a reflection of cross-cultural influence as it is place.
Splitting time between their native India and adoptive United States, the duo live and work in a converted 1920s warehouse in San Francisco's SoMa neighbourhood.
'The studio is part of our home, so we have to be soft with how we treat it,' says Zacharias. 'And our home is part of the studio, so we can't be too precious about it either. We have a photo by German artist Ole Witt of an Indian lawyer who set up his office on a scooter, and I think our space embodies that spirit. It's a reminder of how much you can do with a little.'
Because of this spatial dynamic, there's flexibility not only in experimenting with the shape and material properties of a new concept, but also in getting a sense of how these designs can be lived with. Having set up shop here two and half years ago, Chaudhary and Zacharias have developed collections such as the 'Elio' lamp and 'Donut' table.
Denne historien er fra June 2024-utgaven av Wallpaper.
Start din 7-dagers gratis prøveperiode på Magzter GOLD for å få tilgang til tusenvis av utvalgte premiumhistorier og 9000+ magasiner og aviser.
Allerede abonnent ? Logg på
Denne historien er fra June 2024-utgaven av Wallpaper.
Start din 7-dagers gratis prøveperiode på Magzter GOLD for å få tilgang til tusenvis av utvalgte premiumhistorier og 9000+ magasiner og aviser.
Allerede abonnent? Logg på
COOL RUNNINGS
Palace founder Lev Tanju is bringing his own unexpected brand of weirdness and love of eclectic mash-ups to Fila's new contemporary line
LIVING COLOUR
Mexico's San Miguel de Allende is home to a bold young crowd of talent that's thriving off the city's brightly-hued heritage
STARS ASCENDING
In a rapidly changing world, the route designers take to discover their calling is increasingly circuitous. We profile ten creatives forging their own paths to success
SUITE DREAMS
Cathay Pacific’s new aircraft interiors turn the inflight experience into an art form, upgrading the business-class cabin for the next generation of flyers
Brutal harmony
The Escheresque Italian villa designed by Fausto Bontempi for sculptor Claudio Caffetto
LOCAL HERO
London studio Holloway Li’s recent makeover of Polish hotel Puro Poznan is right up our street
STAR TURNS
An exhibition at Louvre Abu Dhabi unveils the stellar shortlist for this year's Richard Mille Art Prize
SCREEN GEM
A multifaceted residence in Beverly Hills puts the beauty of potentiality in the frame
SOFT SPOT
We've taken a shine to Bottega Veneta's collaboration with Flos on a special edition of a Gino Sarfatti lamp
Between the lines
Frequently drawing comparisons with Francis Bacon, painter George Rouy is gaining peer points for his use of classic techniques to distort the human form