Indonesian clothing brand SukkhaCitta derived its name from the native words meaning "happiness". Riadini-Flesch, was feeling when she left Indonesia to study as a development economist in the Netherlands, she "felt guilty, knowing it's not an opportunity most women in Indonesia have". She returned to her homeland with a mission: to change things in a way that would benefit everyone. Riadini-Flesch was alarmed by a pressing issue facing her country: the lack of a fair living wage for women in the textile industry.
Indonesia is one of the world's largest clothing manufacturers, but fewer than two percent of its garment and textile workers, the vast majority of whom are women, earn a living wage. "These women, working from home, are the most marginalised segment of the global fashion industry because their labour is outsourced through layers of middlemen," says Riadini-Flesch. In 2016, she set up SukkhaCitta, a "farm to closet" social enterprise that sells high-quality, traditionally crafted clothing on its website, as well as in a number of retailers.
In addition to the beautiful apparel SukkhaCitta offers online and in select retail stores, the brand has established craft schools where young women can learn traditional skills that will enable and empower them to perpetuate their culture. These schools not only teach craft and design, but also impart business skills and environmental stewardship to ensure sustainable supply chains. A number of them also offer a mentorship programme where more experienced artisans can take on young mothers as apprentices.
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Denne historien er fra Spring 2024-utgaven av World of Watches.
Start din 7-dagers gratis prøveperiode på Magzter GOLD for å få tilgang til tusenvis av utvalgte premiumhistorier og 9000+ magasiner og aviser.
Allerede abonnent? Logg på
RACE AGAINST TIME
Endurance events push the human limit to the very edge, and every second of this gruelling journey is accompanied by the ticking hands of a trusted timekeeper.
RAINBOWS IN THE SKY
Bell & Ross continues experimenting with design, this time with a new ever-changing iridescent dial on the sporty BR-X5.
OUT OF OFFICE
We take a closer look at how Patek Philippe tackles the art of travel even without having a single GMT complication in their collection.
BUOYANT HEAVYWEIGHTS
The ubiquitous use of titanium and carbon fibre does not satisfy a growing number of watch lovers; the indisputable rise of quiet design vexes them. The recent release of hefty and heavy timepieces, especially in the dive watch segment, proves that some just like it big.
UNDER ONE ROOF
The recent IAMWATCH in Singapore organised by The Hour Glass saw collectors, watchmakers and industry luminaries congregate for the grandest watch party of the year.
TOWARDS ETERNITY
Longtime IWC Associate Director of Research & Development Stefan Ihnen tells us what it takes to keep ticking for more than 20 years in the watchmaking innovation space.
EXPANSIVE REACH
The Rolex Perpetual Planet Initiative allows this watchmaking company to explore nearly every natural environment on Earth.
TIME SHAPES UP
Rough winds do shake up watchmaking and this is when we least expect new directions. The debut of just one collection has changed the math and made many question the wisdom of banking so overwhelmingly on round watches. The editors of WOW debate the issue.
THE BIRTH OF ASYMMETRY
This year, Lange celebrates the 30th anniversary of the LANGE 1 and with it, 30 years since the re-birth of A. Lange & Söhne.
TOTAL COMMAND
Blancpain relives the golden age of air travel with two new Air Command flyback chronographs.
