For a brand that frequently refers to historical figures as their earliest clients, Breguet is doing well to acquaint a new generation of buyers with the brand through its sponsorship of Frieze art fairs. This partnership comes naturally, as the Swiss watchmaker has been a patron of arts over its long and illustrious history. It is most appropriate for Breguet to identify a suitable partner, which the Swatch Group-owned brand found in Frieze.
First established in 2003, Frieze in London features work created from 2000 onwards – it has since grown into a globally influential contemporary art fair. Frieze New York followed in 2012, and it was the 2022 edition of that US event, from May 18 to 22, where Breguet made its debut. Late last year, WOW Thailand attended the first edition of Frieze in Asia – Frieze Seoul – at the invitation of Breguet.
Denne historien er fra Spring 2023-utgaven av World of Watches.
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Denne historien er fra Spring 2023-utgaven av World of Watches.
Start din 7-dagers gratis prøveperiode på Magzter GOLD for å få tilgang til tusenvis av utvalgte premiumhistorier og 9000+ magasiner og aviser.
Allerede abonnent? Logg på
DARING VENTURE
Tudor partners Swiss Watch For New Boutique at The Exchange TRX.
GEEKING OUT
The biggest artisanal watch enthusiasts gather in Singapore for a weekend unlike any other in our region of the world.
INDEPENDENCE DAY
Once seen as niche players, independent watchmakers are increasingly visible within the industry as reflected in this year's edition of the Grand Prix d'Horlogerie de Genève.
DYING OF THE LIGHT
Hamilton updates the Khaki Field Murph once again, this time with a sparkling new white dial and a robust stainless steel bracelet.
OPEN SECRET
Ernest Borel left no stone unturned when creating the Grandeur Skeleton duo.
GOTHIC INSPIRED
Ernest Borel's Grandeur Big Date leans into the famed European architectural movement.
LIGHT TOUCH
Maurice Lacroix adds ultra-light titanium options to their ever-expanding Aikon collection.
LAST WORD
Longines introduces a smaller version of the Spirit Zulu, this time in titanium.
RACING PEDIGREE
Bell & Ross brings the worlds of motoring and aerospace together in the BR-X5 Racing.
AUTUMN HUE
Grand Seiko continues its celebration of the 20th anniversary of Calibre 9R with the limited edition SBGA499.
