If you had asked me a couple of years ago to describe Bell & Ross as a brand it would have been an easy answer: They were an airplane cockpit onto the wrist. These days however the answer is not that simple anymore. Indeed, as a brand, being a 'one trick pony' won't suffice in today's luxury watchmaking environment, especially with so much competition around. Therefore, in the last couple of years, we have seen Bell & Ross continue to evolve beyond their initial aviation-focused inspiration. And the way they have managed to branch out while still keeping a cohesive brand identity is through the exploration of concepts.
"What is a concept?" the CEO and Co-Founder of Bell & Ross, Carlos Rosillo, muses as we sit down with him for a chat. "A concept is an abstract representation of an object or an assembly of objects with common characteristics. At Bell & Ross, concepts are at the source of new ranges to nourish the brand's DNA. They enable the company to push back the boundaries of innovations and know-how." In fact, their obsession with aviation instruments also began as a concept in 2005 when the watch now famous for its 'round within a square' design first debuted. Now, close to two decades on, this concept is still wildly popular for Bell & Ross and remains one of the most iconic watches in their collection.
Denne historien er fra Spring 2024-utgaven av World of Watches.
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Denne historien er fra Spring 2024-utgaven av World of Watches.
Start din 7-dagers gratis prøveperiode på Magzter GOLD for å få tilgang til tusenvis av utvalgte premiumhistorier og 9000+ magasiner og aviser.
Allerede abonnent? Logg på
RACE AGAINST TIME
Endurance events push the human limit to the very edge, and every second of this gruelling journey is accompanied by the ticking hands of a trusted timekeeper.
RAINBOWS IN THE SKY
Bell & Ross continues experimenting with design, this time with a new ever-changing iridescent dial on the sporty BR-X5.
OUT OF OFFICE
We take a closer look at how Patek Philippe tackles the art of travel even without having a single GMT complication in their collection.
BUOYANT HEAVYWEIGHTS
The ubiquitous use of titanium and carbon fibre does not satisfy a growing number of watch lovers; the indisputable rise of quiet design vexes them. The recent release of hefty and heavy timepieces, especially in the dive watch segment, proves that some just like it big.
UNDER ONE ROOF
The recent IAMWATCH in Singapore organised by The Hour Glass saw collectors, watchmakers and industry luminaries congregate for the grandest watch party of the year.
TOWARDS ETERNITY
Longtime IWC Associate Director of Research & Development Stefan Ihnen tells us what it takes to keep ticking for more than 20 years in the watchmaking innovation space.
EXPANSIVE REACH
The Rolex Perpetual Planet Initiative allows this watchmaking company to explore nearly every natural environment on Earth.
TIME SHAPES UP
Rough winds do shake up watchmaking and this is when we least expect new directions. The debut of just one collection has changed the math and made many question the wisdom of banking so overwhelmingly on round watches. The editors of WOW debate the issue.
THE BIRTH OF ASYMMETRY
This year, Lange celebrates the 30th anniversary of the LANGE 1 and with it, 30 years since the re-birth of A. Lange & Söhne.
TOTAL COMMAND
Blancpain relives the golden age of air travel with two new Air Command flyback chronographs.
