Ever since Jean Arnault grabbed the reins of Louis Vuitton's watchmaking division back in 2021, he has been steadily marching to the beat of his own drum. Despite his age, being only 25 and the youngest son of Bernard Arnault, he has still managed to overhaul the brand's direction and is now poised to assert itself in a space that has long been ultra-competitive. With the launch of the new Tambour earlier this year, many in the watch enthusiast community have now started to perk up, and like meerkats on a savanna plain, turned their heads towards Louis Vuitton's direction.
It is not a fluke if that's what you're thinking. Under the young Mr Arnault's leadership, Louis Vuitton is committed to not just competing in the serious watchmaking space but also dedicating resources to help it grow. Their newly launched Louis Vuitton Watch Prize celebrates creative talent and hopes to nurture future generations of watchmakers, and even has a jury comprised of some notable names in the watch industry including Micheal Tay, Auro Montanari, and Rexhep Rexhepi.
Jean Arnault is slowly assembling all the building blocks Louis Vuitton needs as a foundation if they want to seriously compete for attention in the watch enthusiast space. Having a great product and a fantastic brand philosophy is one thing, but one of the most precious commodities within this community is respect. To that end, Louis Vuitton is choosing to work with renowned independent watchmakers producing a series of collaborative timepieces. Which brings us to this watch. Two years ago, you wouldn't even mention these two names in the same sentence, and yet Louis Vuitton and Rexhep Rexhepi have come together to create a fantastically intriguing timepiece, the LVRR-01 Chronographe à Sonnerie.
Denne historien er fra Spring 2024-utgaven av World of Watches.
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Denne historien er fra Spring 2024-utgaven av World of Watches.
Start din 7-dagers gratis prøveperiode på Magzter GOLD for å få tilgang til tusenvis av utvalgte premiumhistorier og 9000+ magasiner og aviser.
Allerede abonnent? Logg på
BRAND ELEVATION
On the sidelines of Geneva Watch Days, Bulgari CEO JeanChristophe Babin talks about the challenges of having one brand identity across all categories, and tells us what he really thinks of watch fairs.
EVEN MORE HANDS
For the third year in a row, the collective WOW team shares the watches we ponied up for. As always, we include a couple of fantasy pieces and more than a few fails.
CONCEPTS AND CONSEQUENCES
What is the legacy of concept watches? What happens when the show is over and it is time to actually manufacture them? How do these ticking research labs translate into actual, wearable timepieces...if they ever do?
THE QUESTION OF SUCCESSION
In the watchmaking industry, a company’s longevity is oftentimes measured not in decades but in centuries. What then happens to a brand beyond its founders? We speak to three CEOs to answer this question.
LEAPS AND BOUNDS
The quest to add one day to a month every four years may seem like a mundane task in the digital age, but achieving this mechanically is anything but.
FLIP SIDE
Omega celebrates the first human flight orbit the moon with a new Speedmaster Dark Side of the Moon.
SNAPPING BACK
A powerful showcase for a one-of-a-kind constant force mechanism, the Girard Perregaux Neo Constant Escapement is now available for everyone.
GO FOR GOLD
Forty-five years after Piaget released its allgold Polo 79 luxury sports watch to critical acclaim, the maison revisits this iconic collection with a new ultra-thin movement.
CLEAR WINNER
Hublot's fourth collaboration with Takashi Murakami puts the artist's joyful flower motif at the centre of a bold new case design.
HISTORICAL TRIBUTE
Parmigiani Fleurier launches a new version of their Tonda PF Hijri Perpetual Calendar with a vivid green dial.