Natural Diamond Council Names British Actor Lily James as their Global Ambassador

The Natural Diamond Council (NDC) will the soon imminent announce launch its global advertising campaign with the sentiment: "To Treasure, Now and Forever" featuring the freshly appointed British actor, Lily James Global Ambassador to Ms. James has had a diversified, international acting career, and is a celebrated Hollywood star who recently received her first Emmy nomination for Outstanding of Lead Actress in a Limited Series for her performance as Pamela Anderson in Pam & Tommy. Ms.James' next feature film project, Providence, is currently in post-production.

"Lily James is the modern epitome of natural diamonds," says David Kellie, CEO of Natural Diamond Council. "With her recent Emmy nomination, Lily has been recognized as one of the leading actors in the world. The talent, versatility, and authenticity she brings to the table are the perfect attributes to represent natural diamonds. We are thrilled to have her join us as we build upon the success of another record-breaking year for natural diamond jewelry."

"I am so excited and proud to be the Global Ambassador for Natural Diamond Council," says Lily James. "It has been illuminating to discover the positive impact of the natural diamond industry across the globe and its commitment to continued improvement. I am eager to witness more of this firsthand in my new role."

Ms. James shines in NDC's natural diamond universe, serving as the main inspiration for the 45-second campaign film which captures a series of scenes relevant to the myriad of roles Ms. James plays on and off camera. Set throughout London, where Ms. James resides, the film draws the eye to its heroine from street, to set, and to stage. Each moment, whether big or small, is decorated by life's most meaningful adornments, sparkling pieces of diamond jewelry underscoring the film's manifesto, "To Treasure, Now and Forever."