This partnership between the Big Boss star and the young, fun makeup brand is expected to further cement SUGAR POP’s position as a fan favorite and create new opportunities for mass customer acquisition, especially with the Gen Alpha and Gen Z audiences in India that are new to makeup. Shehnaaz will be first seen in a short digital introductory campaign that reinforces the brand’s USP of easy-to-use high-quality makeup products and announces her as the face of the brand.
The frame opens with Shehnaaz being her bubbly self, super excited to make an announcement, asking the audience whether they’d like to be a ‘POP Star’. Followed by the ultimate reveal of SUGAR POP products, where she demonstrates using the extensive range of beginner-friendly makeup in short simple steps. The video blends her spontaneous personality with the vibrant brand persona as she showcases the brand’s range of must-have makeup products.
Denne historien er fra June 2023-utgaven av Food & Health.
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Denne historien er fra June 2023-utgaven av Food & Health.
Start din 7-dagers gratis prøveperiode på Magzter GOLD for å få tilgang til tusenvis av utvalgte premiumhistorier og 9000+ magasiner og aviser.
Allerede abonnent? Logg på
INDIA'S FESTIVE GOLD BUYING SPREE CONTINUES, DEFYING RECORD PRICE
Indian buyers of gold brushed off record high prices and made purchases for the Dhanteras and Diwali festivals, hoping bullion would continue to rally and deliver promising returns amid a cooling stock market, industry officials told Reuters.
CAKE MIXING CEREMONY @ THE WESTIN CHENNAI VELACHERY
The Westin Chennai Velachery begins its celebration this festive season with its annual Cake-Mixing Ceremony, welcoming enthusiastic home chefs in the city, and children from Rising Stars (outreach of India) to an exciting evening of flavor, fun, and festivity.
PUMA LAUNCHES NEW GLOBAL BASKETBALL CAMPAIGN
Puma has launched its first worldwide brand campaign in 10 years, highlighting the sportswear giant’s basketball division.
YOGA FOR TEENAGERS A Path to Balance & Well-being
In a world where teens face an evergrowing list of pressure from academic achievements to social expectations, the search of balance becomes crucial.
DIABETES-AN ENEMY WITHIN AND HOW TO MANAGE IT WISELY
Diabetes is a medical condition that occurs when the level of glucose (sugar) in the blood is too high. This can happen for two reasons; either the body is unable to produce insulin, the hormone which regulates blood sugar levels, or the insulin produced isn't working properly. On this page, we'll explore both type 1 and type 2 diabetes in more detail, look at the treatment options available, including the role diet and lifestyle have in managing the condition, and how a nutrition professional can support you.
SAMITIVEJ HOSPITALS
Samitivej Hospitals, part of Bangkok Dusit Medical Services (BDMS), are a leading group of private hospitals serving both Thailand and the ASEAN region. Samitivej’s first hospital was founded in June 1979.
SPICES DO MORE THAN JUST ADDING FLAVOUR TO OUR FOODS
A spice is any dried plant bark, leaf, root, seed, or bud used to enhance the taste of food.
TANISHQ & DE BEERS
FORM STRATEGIC PARTNERSHIP TO PROMOTE NATURAL DIAMONDS IN INDIA
DABUR TO ACQUIRE AYURVEDIC PERSONAL CARE BRAND SESA CARE
Fast moving consumer goods and personal care business Dabur has initiated its acquisition of Ayurvedic haircare brand Sesa Care to enable Dabur to expand into the midpriced hair oil market.
DOES COFFEE SUPPORTS WEIGHT LOSS?
Losing weight can be difficult, and many individuals try a variety of methods.
