SWIRLING IN THE DIGITAL ERA - How social media is influencing wine culture

The ever-evolving world of wine is currently witnessing a significant shift towards social media. Devati Mallick steers us through the many ways one can navigate the digital landscape with a simple click, tap, or swipe

- Devati Mallick

"It's #winewednesday! What wine are we drinking tonight?"

"Have you tried the viral wine and Coca Cola cocktail trend yet?"

"Will you be joining the virtual vineyard tour later today?"

If these questions resonate, you're deep in the 'web' of the digital wine world. In an era where hashtags dictate our drinking days and viral trends swirl in our glasses, social media's influence on wine culture is undeniable. With a scroll through our feeds, we are transported to virtual vineyards, introduced to the latest wine fads, and welcomed into online wine communities buzzing with oenophile chatter. Love it or loathe it, one cannot ignore how social media is changing the way we discover, experience and appreciate wine.

One of the most fascinating aspects of social media is its ability to democratize wine expertise. What was once an exclusive topic reserved for the elite is now accessible to anyone with an internet connection. The best part? It's a whole multiverse of information combined with aesthetic visuals for those eager to delve into the world of wine, curated by enthusiasts around the world.

Take the rise of wine blogs ranging from the likes of Wine Folly, Wine Spectator and Wine Enthusiast, to popular blogs offering accessible wine information and drinking guides, while digital diaries of wine influencers share wine recommendations, travel tips, and enviable snapshots of picturesque vineyards. Instagram, in particular, has taken easily digestible, bite-sized wine content to a whole new level with its wine reels.