Yasmine Ghoniem

This creative is a global powerhouse in design, making her mark in the industry with her authentic, innovative approach

- CARROL BAKER

Yasmine Ghoniem heads up YSG, a practice dedicated to offering bold concepts and resourceful details. "Charging spaces with atmospheric potency, staging and storytelling is what drives our narrative process," she says.

As well as her design work, Yasmine is also co-host of Grand Designs Australia's own new ABC lifestyle series, Grand Designs Transformations.

"The final reveals were my favourite filming component as spirits were high and everyone's work over the past 12 to 18 months could finally be celebrated," she says.

Yasmine has an Australian mother and an Egyptian father and grew up living between Kuwait, Saudi Arabia and Sydney. "It instilled in me a more global approach to conversation, points of view and my aesthetic appreciation," she notes.