![Beyond The Bookstore](https://cdn.magzter.com/1412525686/1672510159/articles/EEnoYuVvw1672830789673/BEYOND-THE-BOOKSTORE.jpg)
Gen Z isn't waiting around for a more diverse publishing industry, they're seeking out diverse authors and stories online, and reading in new ways. New data from Wattpad, the global entertainment company for original stories and leading webnovel platform, and Wakefield Research shows that Gen Z readers are going online to find the representation they can't find in bookstores, with more than four out of five (83%) Gen Z readers (aged 18 - 25) turning to online sources like webnovels, e-books, and webcomics for diverse stories. The findings shed new light on Gen Z reading behaviors and how they differ from previous generations.
The data signals a generational shift in consumption and attitudes towards fiction. With the rise of webnovels, e-books, webcomics, and other digital formats, Gen Z is normalizing reading on their phones. Today, 67% of Gen Z respondents say they read on their phones, compared to 51% of older generations who say they still prefer turning the page manually on a physical book, magazine or newspaper.
Diversity and access to a wider range of voices in stories they consume is a key consideration for Gen Z overall, across all media. Seventy-nine percent of Gen Z respondents said diversity and representation is important to them when choosing books, movies or other forms of entertainment - significantly more than other generations including Millennials (66%), Gen X (53%) and Boomers (34%). In fact, 60% of Gen Z readers reported looking for books, stories or comics that highlight marginalized groups, much higher than other generations at just 40%.
Denne historien er fra January 2023-utgaven av Diversity Rules Magazine.
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Denne historien er fra January 2023-utgaven av Diversity Rules Magazine.
Start din 7-dagers gratis prøveperiode på Magzter GOLD for å få tilgang til tusenvis av utvalgte premiumhistorier og 9000+ magasiner og aviser.
Allerede abonnent? Logg på
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The Latent Image
Gay Thriller THE LATENT IMAGE Acquired by Cinephobia Releasing
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Nana's Boys
BREAKING GLASS PICTURES SETS RELEASE FOR LGBTQ+ FESTIVAL DARLING NANA’S BOYS
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What We Know
Released By Ariztical Entertainment
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Fitz and The Tantrums Unveil "Moneymaker"
Multi-Platinum band Fitz and The Tantrums have unveiled an official remix of their current single “Moneymaker” from New York duo Phantogram.
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StartOut and J.P. Morgan Welcome New Cohort of LGBTQ+ Owned Companies to Growth Lab Accelerator
Program provides founders with six months of mentorship and training to support growth
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Who Am I?
As a Therapist, Educator and Positive Living Expert, Diane has dedicated her career to helping people turn their lives around and is now on a mission to help them develop a sustainable positive attitude that can actually turn one into an optimist, literally.
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Keeping Up With Mike and Sebastian
Joey Amato is the founder and publisher of Pride Journeys, an LGBTQ travel website and syndicated column. For more LGBTQ travel ideas, please visit www.pridejourneys.com.
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Soul Journey
A Book By Jim Koury
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Pride Journeys Jacksonville, FL
Joey Amato is the founder and publisher of Pride Journeys, an LGBTQ travel website and syndicated column. For more LGBTQ travel ideas, please visit www.pridejourneys.com.
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Mr. Man Counts Down the Year's Top 10 Male Nude Scenes
Hollywood took viewers to some surprisingly new-d places this year, venturing deep into the explicit in some of the year’s top pictures.