MARIE-LAURE TRICHARD graduated from NEOMA Business School in France. Beginning with a career in FMCG (Fast Moving Consumer Goods), she started in one of the segments furthest away from an industry where business plans are considered in terms of decadeslong road maps since the communication needs of centuries-old brands are entirely different from shampoo or cornflakes.
That said, with alacrity of mind, she quickly found her footing, soon graduating to LVMH Champagne and wine portfolios - arguably described as fast-moving heritage products- until the watchmaking industry called. Trichard was appointed Global Marketing and Communication Director at Bell & Ross in 2022 where in a span of a few months, she had to manage the global debut of the BR-X5.
Keeping in mind that Bell & Ross was only founded in 1992, it's not exactly a century old. Without a legacy to lean on, the stories you tell are inevitably going to be centred around two things: strong design aesthetics and how compelling your partnerships are going to be.
MODERN COLLABORATIONS: BLACKTRACK
Co-created by Sacha Lakic and Bell & Ross, the new BR 03-94 Blacktrack chronograph is the perfect complement to the Blacktrack BT-06 motorcycle. More than just a collab, it's the extension of a unique machine turned into a Bell & Ross instrument: a visual extravaganza under the guise of timekeeping performance.
Certain designers have an incredible talent. Among them, Lakic is a multidisciplinary designer whose work ranges from automobile and industrial design to interiors, architecture, furniture, and even bicycles and scooters. He was the creative mind behind the aesthetics of Venturi's outstanding electric vehicles. A winner of multiple honours for his innovative designs, Lakic was especially recognised for his extraordinary motorcycles conceptualised for the French brand Voxan.
Denne historien er fra Issue 196-utgaven av August Man SG.
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Denne historien er fra Issue 196-utgaven av August Man SG.
Start din 7-dagers gratis prøveperiode på Magzter GOLD for å få tilgang til tusenvis av utvalgte premiumhistorier og 9000+ magasiner og aviser.
Allerede abonnent? Logg på
Return To Mont Blanc
Wes Anderson Brought US To Montblanc's Fictional Headquarters Several Months Ago. Now, He Shows Us More From The Collection.
Manners Maketh Man
The Principle Of Style Is Character, And The Core Of Character Is Conduct.
Slow Travel In Switzerland
The Swiss public transport system certainly aces the luxe factor with eye popping train rides, indulgent multi-course meals on a Belle Epoque era steamship, and even efficient luggage transport services.
A NEW DAWN IN SOLAR ENERGY
AUGUSTMAN SPEAKS TO MANDALA CLUB CHIEF SUSTAINABILITY OFFICER LILLY GILBERT ABOUT THE MOVEMENT THAT COULD CHANGE HOW BUSINESSES IN KEONG SAIK ARE POWERED THE MANDALA SOLAR COLLECTIVE.
THE POWER OF THREE
ONE OF THE MOST ICONIC IMAGES IN SINGAPORE TOOK THE FORM OF KOKILA PARVATHI, SITI AMIRAH (ALSO KNOWN AS CAMIRA ASRORI) AND SOBIKUN NAHAR ON THEIR WAY TO COURT. AUGUSTMAN SPEAKS TO THEM ABOUT THEIR IDEAS ON COMMUNITY ORGANSING, AND ABOUT RETHINKING OUR THOUGHTS ON POWER.
FLIGHT OF THE NARISAWA BEE
The esteemed Chef Yoshihiro Narisawa shares with us the intimate details of his brand's expansion into Singapore and what having the Mandala Club as its permanent address means to him.
DRINK THROUGH SPACE AND TIME
Preferably with a dram of The Macallan, in hand. The famed whisky maker celebrates 200 years of making perfection.
AND BUTCHER'S BLOCK MAKES IT THREE
SINGAPORE'S CHAPTER OF THE DOM PÉRIGNON SOCIETY HAS INDUCTED A THIRD MEMBER, RAFFLES SINGAPORE'S BUTCHER'S BLOCK, GIVING DISCERNING DINERS BETTER ACCESS TO THE EPICUREAN SAVOIR FAIRE THAT COMES WITH THE MARK OF THE SOCIETY.
AMERICAN SPIRIT
ROB SAMUELS, THE EIGHTH-GENERATION WHISKY-MAKER AND MANAGING DIRECTOR OF MAKER'S MARK, EXPLAINS WHY THE BRAND'S CELLAR AGED EXPRESSION IS A PEAK INTO THE FUTURE OF BOURBON.
Wine The Time Is Right
What does the future hold for winemaking? Steph Dutton, senior winemaker for Penfolds, has some ideas.
