Cask finishing is but one factor of a multi-factor process... to what degree would you say it contributes to the final spirit? Would you say it's the most important?
Cask finishing is undeniably an important component to the modern whisky-making process, and the impact is apparent as we see across the Cask Finishes collection from The Balvenie. Each of the whiskies has unique taste profiles that are curated by David & Kelsey to bring diversity to life in the portfolio. I look at whisky making like a symphony, where each part plays an important role. Cask finishing plays an important role; however, it can be looked at as an embellishment process, meaning it is not a required part of the whiskymaking process. However, its impact and importance is undeniable.
Whisky producers have started releasing whiskies with special flavours to help to differentiate their product from competitors, can you tell at what point it's just marketing or when it is really a well-considered process which truly brings out the best of the spirit? Some critics even go so far as to say that these special editions mask imperfections in the whisky. What are some of your perspectives on this?
Differentiation is a critical part of any whisky distillery. The Balvenie Distillery resides in the most densely populated region of Scotland when it comes to Scotch Whisky production. Marketing is what happens when we hit the market, but it is absolutely critical to see that differentiation at the distillery itself. Clever marketing helps move a product, fantastic storytelling helps connect the consumer with the product, but without a well-designed whisky profile, you're sitting on useless liquid.
Denne historien er fra Issue 186-utgaven av August Man SG.
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Denne historien er fra Issue 186-utgaven av August Man SG.
Start din 7-dagers gratis prøveperiode på Magzter GOLD for å få tilgang til tusenvis av utvalgte premiumhistorier og 9000+ magasiner og aviser.
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The One That Started It All
Girard-Perregaux celebrates 49 years of the Laureato, the timepiece that helped to kick-start the popularity of steel sports timepieces.
Return To Mont Blanc
Wes Anderson Brought US To Montblanc's Fictional Headquarters Several Months Ago. Now, He Shows Us More From The Collection.
Manners Maketh Man
The Principle Of Style Is Character, And The Core Of Character Is Conduct.
Slow Travel In Switzerland
The Swiss public transport system certainly aces the luxe factor with eye popping train rides, indulgent multi-course meals on a Belle Epoque era steamship, and even efficient luggage transport services.
A NEW DAWN IN SOLAR ENERGY
AUGUSTMAN SPEAKS TO MANDALA CLUB CHIEF SUSTAINABILITY OFFICER LILLY GILBERT ABOUT THE MOVEMENT THAT COULD CHANGE HOW BUSINESSES IN KEONG SAIK ARE POWERED THE MANDALA SOLAR COLLECTIVE.
THE POWER OF THREE
ONE OF THE MOST ICONIC IMAGES IN SINGAPORE TOOK THE FORM OF KOKILA PARVATHI, SITI AMIRAH (ALSO KNOWN AS CAMIRA ASRORI) AND SOBIKUN NAHAR ON THEIR WAY TO COURT. AUGUSTMAN SPEAKS TO THEM ABOUT THEIR IDEAS ON COMMUNITY ORGANSING, AND ABOUT RETHINKING OUR THOUGHTS ON POWER.
FLIGHT OF THE NARISAWA BEE
The esteemed Chef Yoshihiro Narisawa shares with us the intimate details of his brand's expansion into Singapore and what having the Mandala Club as its permanent address means to him.
DRINK THROUGH SPACE AND TIME
Preferably with a dram of The Macallan, in hand. The famed whisky maker celebrates 200 years of making perfection.
AND BUTCHER'S BLOCK MAKES IT THREE
SINGAPORE'S CHAPTER OF THE DOM PÉRIGNON SOCIETY HAS INDUCTED A THIRD MEMBER, RAFFLES SINGAPORE'S BUTCHER'S BLOCK, GIVING DISCERNING DINERS BETTER ACCESS TO THE EPICUREAN SAVOIR FAIRE THAT COMES WITH THE MARK OF THE SOCIETY.
AMERICAN SPIRIT
ROB SAMUELS, THE EIGHTH-GENERATION WHISKY-MAKER AND MANAGING DIRECTOR OF MAKER'S MARK, EXPLAINS WHY THE BRAND'S CELLAR AGED EXPRESSION IS A PEAK INTO THE FUTURE OF BOURBON.
