POPULATED WITH VORACIOUS TRAVELLERS, Asia has been Samsonite's most profitable region accounting for almost 40% of total revenue for the first half of 2023. In fact, a new report by global hospitality leader Hilton coined "GenerAsian" to describe an emerging generation of Asian travellers who are pursuing travel that will enable them to better understand their identity.
These insights were gleaned from more than 10,000 travellers from nine countries - China, UAE, India, Singapore, Mexico, U.S., U.K., Germany and Japan. The report also found that 73% of Singaporean travellers are inclined to spend more on travel in 2024 than they did in 2023, with 74% aiming to reduce spending on other areas of their lives in order to prioritise travelling.
Indeed, the pandemic has led to new insights on how consumers react to freedoms so suddenly lost during the lockdown. Even the common question at Airport passport control, "Business or pleasure?" has been rendered moot when the current breed of global citizens likes to do both, as Samsonite CEO Kyle Francis Gendreau discovered in the numbers. How does this bode for the future of travel?
Can you recall a situation where you've had numbers that told you one thing, but your gut instinct told you to go in a different direction?
Often, numbers tell you where you should be focused and where maybe you shouldn't be focused. One of the things that I've been very focused on as a global business, is making sure we're prioritising what we do for things that move the needle.
Denne historien er fra Issue 196-utgaven av August Man SG.
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Denne historien er fra Issue 196-utgaven av August Man SG.
Start din 7-dagers gratis prøveperiode på Magzter GOLD for å få tilgang til tusenvis av utvalgte premiumhistorier og 9000+ magasiner og aviser.
Allerede abonnent? Logg på
Return To Mont Blanc
Wes Anderson Brought US To Montblanc's Fictional Headquarters Several Months Ago. Now, He Shows Us More From The Collection.
Manners Maketh Man
The Principle Of Style Is Character, And The Core Of Character Is Conduct.
Slow Travel In Switzerland
The Swiss public transport system certainly aces the luxe factor with eye popping train rides, indulgent multi-course meals on a Belle Epoque era steamship, and even efficient luggage transport services.
A NEW DAWN IN SOLAR ENERGY
AUGUSTMAN SPEAKS TO MANDALA CLUB CHIEF SUSTAINABILITY OFFICER LILLY GILBERT ABOUT THE MOVEMENT THAT COULD CHANGE HOW BUSINESSES IN KEONG SAIK ARE POWERED THE MANDALA SOLAR COLLECTIVE.
THE POWER OF THREE
ONE OF THE MOST ICONIC IMAGES IN SINGAPORE TOOK THE FORM OF KOKILA PARVATHI, SITI AMIRAH (ALSO KNOWN AS CAMIRA ASRORI) AND SOBIKUN NAHAR ON THEIR WAY TO COURT. AUGUSTMAN SPEAKS TO THEM ABOUT THEIR IDEAS ON COMMUNITY ORGANSING, AND ABOUT RETHINKING OUR THOUGHTS ON POWER.
FLIGHT OF THE NARISAWA BEE
The esteemed Chef Yoshihiro Narisawa shares with us the intimate details of his brand's expansion into Singapore and what having the Mandala Club as its permanent address means to him.
DRINK THROUGH SPACE AND TIME
Preferably with a dram of The Macallan, in hand. The famed whisky maker celebrates 200 years of making perfection.
AND BUTCHER'S BLOCK MAKES IT THREE
SINGAPORE'S CHAPTER OF THE DOM PÉRIGNON SOCIETY HAS INDUCTED A THIRD MEMBER, RAFFLES SINGAPORE'S BUTCHER'S BLOCK, GIVING DISCERNING DINERS BETTER ACCESS TO THE EPICUREAN SAVOIR FAIRE THAT COMES WITH THE MARK OF THE SOCIETY.
AMERICAN SPIRIT
ROB SAMUELS, THE EIGHTH-GENERATION WHISKY-MAKER AND MANAGING DIRECTOR OF MAKER'S MARK, EXPLAINS WHY THE BRAND'S CELLAR AGED EXPRESSION IS A PEAK INTO THE FUTURE OF BOURBON.
Wine The Time Is Right
What does the future hold for winemaking? Steph Dutton, senior winemaker for Penfolds, has some ideas.
