IF YOU WANT TO VISIT a museum that gives you some of the deepest insights into the modern world, I highly recommend Lucerne’s Verkehrshaus der Schweiz, or Swiss Museum of Transport. An exhibit there shows the evolution of Swiss transportation, which connects people and places over some of the most rugged terrain in the world. I was especially fascinated by how they’ve developed and kept improving mountain trains and cable cars, some of which reach the peaks of Europe’s highest mountains.
The Swiss have always been proud of their transportation systems. I would be, too, if I were Swiss. Their train rides — all of which are immaculately punctual — offer some of the most spectacular views I’ve ever seen. There were azure lakes, verdant valleys, and magnificent snow-capped mountains. Those ads featuring Roger Federer and Trevor Noah for the Grand Train Tour of Switzerland do it some justice, but still doesn’t quite capture the full majesty of the experience. It was after one such awe-inspiring ride, through central Swizerland from Lucerne to Interlaken, that I felt the need to speak to the people behind Swiss transportation.
With some help from the Singaporean chapter of the Swiss Tourism Board, I was able to secure a conversation with Swiss Travel System CEO Maurus Lauber.
Swiss Travel System is the voice of Swiss transportation to audiences outside of Switzerland. Their shareholders include Swiss Federal Railways (SBB), Switzerland Tourism (ST), and five private railway companies.
And true to form, my 4pm (Singapore time) interview with Mr. Lauber began about two minutes ahead of schedule.
What’s the secret to Swiss transport punctuality?
Denne historien er fra Issue 201-utgaven av August Man SG.
Start din 7-dagers gratis prøveperiode på Magzter GOLD for å få tilgang til tusenvis av utvalgte premiumhistorier og 9000+ magasiner og aviser.
Allerede abonnent ? Logg på
Denne historien er fra Issue 201-utgaven av August Man SG.
Start din 7-dagers gratis prøveperiode på Magzter GOLD for å få tilgang til tusenvis av utvalgte premiumhistorier og 9000+ magasiner og aviser.
Allerede abonnent? Logg på
How Does A Hotel Brand Become The Best In The World?
Cristiano Rinaldi, president of Capella Hotel Group, shares its recipe for success.
The Future Will Be Pixelated, Probably
What are the implications on one's lived experience as online life is rife with meaning and possibilities?
PARADISE FOUD
It's time to give tuning out its due. We all need a break from the group chat(s).
Sunday Island Mornings
An island cluster so beautiful that Harry Winston made a watch in its honour.
A Clear Vision Of The Future
With the proliferation of its Myopia Centres, local eyecare brand W Optics is keeping Singaporeans clear-sighted for the future.
MAKING INVESTING MORE DELICIOUS
FINANCE INDUSTRY VETERAN WALTER DE OUDE IS COMBINING HIS ERUDITION AND EXPERIENCE WITH THE STAR POWER OF HENRY GOLDING TO BRING US AN INVESTMENT PLATFORM THAT'S MUCH SWEETER THAN MOST.
THE MAN OF MANY TASTES
On the opening day of his longgestating contemporary Italian restaurant Le Pristine in Singapore, the Esteemed chef Sergio Herman gives us a poignant account of why his philosophy of gastronomy is fundamentally inclusive.
BAPTISM BY FIRE
Dave Pynt, Chef-Owner of the Burnt Ends Hospitality Group, reflects on the universally resounding success of the eponymous restaurant as well as the recently released book of the same name.
VROOM VROOM
One of the most memorable moments of the recently concluded Singapore Airlines Singapore Grand Prix 2024 was when Jack Daniel's and McLaren linked arms.
FORGED IN RED
The Streamliner Flyback Chronograph Cortina Limited Edition brings H. Moser & Cie and Cortina Watch together in a bold, exclusive creation for the ages.