Raise A Toast To The Wild Ones

Will Peacock, Global Luxury Director for William Grant & Sons, takes us through the launch of the powerhouse distillery's latest range, WILDMOOR.

- INDRAN PARAMASIVAM

WHEN IT COMES FROM a fount as esteemed as William Grant & Sons, a new unveiling of whiskies being described as hailing from "one of the finest private reserves of rare whiskies in the world", it is anything but marketing boilerplate - it's the gospel truth. In ushering the WILDMOOR range of 23-, 30-, and 40-year-old blended whiskies to market, the distillery is presenting a panoramic vision of the Scottish flavourscape. Assuredly, every drop is a guided tour through the teeming expanse of the entirety of the Scottish wilderness, through pristine mountain ranges to the wonders of the dense forest floor.

In this interview, the House's Global Luxury Director, Will Peacock, explains how WILDMOOR is poised to enrich and expand the whiskysavouring experience.

When you close your eyes, whom are you picturing as the ideal WILDMOOR drinker?

Those looking to disconnect from the everyday and reconnect; the intrepid traveller who is curious enough to seek out new experiences. Those who are taking time to be inspired by their surroundings and celebrate being in the moment. You do not have to be a whisky expert: WILDMOOR is about a flavour adventure across our range and we will have one right whisky for you.

Given the ecology WILDMOOR whiskies are birthed in — the moorlands; unspoiled wilderness; rolling mountain ranges — would you say there’s a touch of magic/fantasy in every drop?