THE MOST UNEXPECTED INVITE I’ve ever gotten for a sporting event is perhaps the Lazada Run. Okay, no, the most unexpected invite I’ve ever gotten for a sporting event was for the Cooper’s Hill Cheese Rolling Competition (where hundreds of participants roll down a hill to be the first to get their hands on a wheel of cheese – Google it, it’s bonkers) in Gloucestershire, UK. But Lazada Run is a close second – not because it has the kind of absurd novelty that the former has, but because it’s unexpected. A Lazada Run is like a Louis Vuitton Chemistry Set – not entirely implausible, but not exactly within the brand’s DNA either. Or so I thought.
If you were there at Marina Barrage on the morning of 23 July, you might, like me, change your mind very quickly. Lazada Run was a resounding success. There was a vibrant, bustling Race Village featuring food and beverage stalls, as well as showcase booths by Lazada brand partners, LazBeauty and RedMart. A stage provided entertainment for guests. The route was scenic, starting at Marina Barrage, past the verdant vistas of the Bayfront Area, and East Coast Park for longer distances. It attracted 7,000 people, who took part in 5km, 10km and half-marathon (21km) races. Nonrunners came in the droves as well, simply to take in the atmosphere, participate in the festivities and take their Lazada shopping experience IRL.
Lazada Run in Singapore came a full three months after Vietnam’s Lazada Run on 23 April this year. The Vietnam run would be the first leg in a series of Lazada Runs across Southeast Asia, with runs also held in Indonesia, Thailand, The Philippines and Malaysia.
Denne historien er fra Issue 193-utgaven av August Man SG.
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Denne historien er fra Issue 193-utgaven av August Man SG.
Start din 7-dagers gratis prøveperiode på Magzter GOLD for å få tilgang til tusenvis av utvalgte premiumhistorier og 9000+ magasiner og aviser.
Allerede abonnent? Logg på
Return To Mont Blanc
Wes Anderson Brought US To Montblanc's Fictional Headquarters Several Months Ago. Now, He Shows Us More From The Collection.
Manners Maketh Man
The Principle Of Style Is Character, And The Core Of Character Is Conduct.
Slow Travel In Switzerland
The Swiss public transport system certainly aces the luxe factor with eye popping train rides, indulgent multi-course meals on a Belle Epoque era steamship, and even efficient luggage transport services.
A NEW DAWN IN SOLAR ENERGY
AUGUSTMAN SPEAKS TO MANDALA CLUB CHIEF SUSTAINABILITY OFFICER LILLY GILBERT ABOUT THE MOVEMENT THAT COULD CHANGE HOW BUSINESSES IN KEONG SAIK ARE POWERED THE MANDALA SOLAR COLLECTIVE.
THE POWER OF THREE
ONE OF THE MOST ICONIC IMAGES IN SINGAPORE TOOK THE FORM OF KOKILA PARVATHI, SITI AMIRAH (ALSO KNOWN AS CAMIRA ASRORI) AND SOBIKUN NAHAR ON THEIR WAY TO COURT. AUGUSTMAN SPEAKS TO THEM ABOUT THEIR IDEAS ON COMMUNITY ORGANSING, AND ABOUT RETHINKING OUR THOUGHTS ON POWER.
FLIGHT OF THE NARISAWA BEE
The esteemed Chef Yoshihiro Narisawa shares with us the intimate details of his brand's expansion into Singapore and what having the Mandala Club as its permanent address means to him.
DRINK THROUGH SPACE AND TIME
Preferably with a dram of The Macallan, in hand. The famed whisky maker celebrates 200 years of making perfection.
AND BUTCHER'S BLOCK MAKES IT THREE
SINGAPORE'S CHAPTER OF THE DOM PÉRIGNON SOCIETY HAS INDUCTED A THIRD MEMBER, RAFFLES SINGAPORE'S BUTCHER'S BLOCK, GIVING DISCERNING DINERS BETTER ACCESS TO THE EPICUREAN SAVOIR FAIRE THAT COMES WITH THE MARK OF THE SOCIETY.
AMERICAN SPIRIT
ROB SAMUELS, THE EIGHTH-GENERATION WHISKY-MAKER AND MANAGING DIRECTOR OF MAKER'S MARK, EXPLAINS WHY THE BRAND'S CELLAR AGED EXPRESSION IS A PEAK INTO THE FUTURE OF BOURBON.
Wine The Time Is Right
What does the future hold for winemaking? Steph Dutton, senior winemaker for Penfolds, has some ideas.
