BMW is fashionably late to the EV party but that hasn't put it at a disadvantage. Hindsight is foresight in the car world and the Munich-based luxury brand has the benefit of learning from the past mistakes of others. The biggest one? Entering when the market is not yet ripe for the picking, which is what rivals Mercedes and Jaguar did. And BMW is all set to cash in on the now-growing trend, largely driven by other global brands. In December 2021, BMW kicked off its EV innings with the launch of the iX. Now, less than a year later, comes the far more affordable i4.
The i4 isn't 'born electric', a new term for EVS designed, ground up, for electrification only. It is the all-electric derivative of the 4 Series Gran Coupé with which we are not familiar because it's not sold in India. So, the styling will be fresh and the coupé-like body style the first on an EV in India. So, unique the i4 certainly is. But before we get to the styling, let's look at the power train. There's only one power train option, the lower eDrive40 variant, which has sufficient grunt to keep you smiling.
Denne historien er fra August 20, 2022-utgaven av Brunch.
Start din 7-dagers gratis prøveperiode på Magzter GOLD for å få tilgang til tusenvis av utvalgte premiumhistorier og 9000+ magasiner og aviser.
Allerede abonnent ? Logg på
Denne historien er fra August 20, 2022-utgaven av Brunch.
Start din 7-dagers gratis prøveperiode på Magzter GOLD for å få tilgang til tusenvis av utvalgte premiumhistorier og 9000+ magasiner og aviser.
Allerede abonnent? Logg på
Rohit Chawla
Photographer, artist, @RohitChawlaPhotography_
Congratulations, it's a goal
Lakeside vows, pastel palettes, bayous, backyards and boats. These celeb weddings are what modern fairytales are made of
Rail against the machine
Valay Shende's Virar Fast depicts more than Mumbai's constant state of rush. Despite the struggle, there's empathy too
No need for soirée excuses
Not all party guests are created equal. Make sure you have an escape plan, in case you're stuck with someone dull
100 years, one epic dinner
How did the Hindustan Times celebrate its centenary in Delhi? With a lavish, ambitious dinner served by a top chef, in a magical garden. It can never be done again
Sauce and sorcery
Video projections on your plate, holograms dancing at the table, customised tunes with every course. Tech's coming to dinner. Will you reorder or reboot?
Who hates the haters now?
Online trolls used to terrify influencers. Now, hate is hardly a surprise. It's a sign of engagement, real viewers; a chance to clap back and wield power. Take a look
Are you earring this?
Don't put the heavy jewellery back in storage after the festivities. Stylists offer tips on how to wear them all year and still look chic
Clash of clans: Festive edit
Set boundaries, ask your own questions, prep for the prying moments. Here's how to survive the family gathering without going nuts
Krutika
Content creator, @TheMermaidScales