Hallyu Korea. What's cooking?
Brunch|April 06, 2024
Korean cuisine is fast replacing Japanese at trendy restaurants around the world. Indians know more about South Korea too. Cool locals, however, are enjoying global flavours, with a traditional twist
VIR SANGHVI
Hallyu Korea. What's cooking?

Indians have a pretty good idea of what Japan is about. We are crazy for sushi, have grown up using Japanese electronic products, are familiar with such automobile brands as Toyota, Honda and, of course, Suzuki. Sony is far better known in India than most of our own brands.

On the other hand, until a few years ago, we knew very little about South Korea. Now, Indians have begun watching Korean shows and listening to BTS, and may soon know it better than we know most other East Asian countries.

But there is one area that where we are still bemused by Korea: The food. In New York, Korean is the trendy cuisine. Such restaurants as Atomix and Cote are among the city's most difficult reservations.

Not so in India. Yes, Korea has a disadvantage in that its most famous product, Hanwoo beef, has no future in India. But the Korean flavour profile, which can be spicy, should work for Indian palates.And there is no reason why such dishes as Korean Fried Chicken should not catch on here.

I went to Seoul last week for three days, for the announcement of the 50 Best Restaurants in Asia list. (This was 1-50; 50 to 100 had been announced a fortnight ago). I stayed at the Grand Intercontinental Parnas, which is where the ceremony was held, and was impressed by how much service in Korea has improved, though fluency in English remains a problem.

Denne historien er fra April 06, 2024-utgaven av Brunch.

Start din 7-dagers gratis prøveperiode på Magzter GOLD for å få tilgang til tusenvis av utvalgte premiumhistorier og 9000+ magasiner og aviser.

Denne historien er fra April 06, 2024-utgaven av Brunch.

Start din 7-dagers gratis prøveperiode på Magzter GOLD for å få tilgang til tusenvis av utvalgte premiumhistorier og 9000+ magasiner og aviser.

FLERE HISTORIER FRA BRUNCHSe alt
Rohit Chawla
Brunch

Rohit Chawla

Photographer, artist, @RohitChawlaPhotography_

time-read
1 min  |
November 02, 2024
Congratulations, it's a goal
Brunch

Congratulations, it's a goal

Lakeside vows, pastel palettes, bayous, backyards and boats. These celeb weddings are what modern fairytales are made of

time-read
2 mins  |
November 02, 2024
Rail against the machine
Brunch

Rail against the machine

Valay Shende's Virar Fast depicts more than Mumbai's constant state of rush. Despite the struggle, there's empathy too

time-read
2 mins  |
November 02, 2024
No need for soirée excuses
Brunch

No need for soirée excuses

Not all party guests are created equal. Make sure you have an escape plan, in case you're stuck with someone dull

time-read
2 mins  |
November 02, 2024
100 years, one epic dinner
Brunch

100 years, one epic dinner

How did the Hindustan Times celebrate its centenary in Delhi? With a lavish, ambitious dinner served by a top chef, in a magical garden. It can never be done again

time-read
3 mins  |
November 02, 2024
Sauce and sorcery
Brunch

Sauce and sorcery

Video projections on your plate, holograms dancing at the table, customised tunes with every course. Tech's coming to dinner. Will you reorder or reboot?

time-read
5 mins  |
November 02, 2024
Who hates the haters now?
Brunch

Who hates the haters now?

Online trolls used to terrify influencers. Now, hate is hardly a surprise. It's a sign of engagement, real viewers; a chance to clap back and wield power. Take a look

time-read
3 mins  |
November 02, 2024
Are you earring this?
Brunch

Are you earring this?

Don't put the heavy jewellery back in storage after the festivities. Stylists offer tips on how to wear them all year and still look chic

time-read
2 mins  |
November 02, 2024
Clash of clans: Festive edit
Brunch

Clash of clans: Festive edit

Set boundaries, ask your own questions, prep for the prying moments. Here's how to survive the family gathering without going nuts

time-read
2 mins  |
November 02, 2024
Krutika
Brunch

Krutika

Content creator, @TheMermaidScales

time-read
1 min  |
October 26, 2024