"Don't mess with my algo, bro!" A friend said this to me recently, as I took charge of his phone playlist while we drove through the endlessly unfolding apocalypse that is a Bandra road.
It is one of the favourite sports of elder millennials to crib about the algorithms that slot us into categories such as "elder millennials". But this "algo" comment made me think. The DJ elves in my Spotify know me well. In fact, I like the idea they have of me more than I like the real me. The robots have won. And instead of dread and indignation, I feel understood. I feel held. I feel heard.
Denne historien er fra March 25, 2023-utgaven av Brunch.
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Denne historien er fra March 25, 2023-utgaven av Brunch.
Start din 7-dagers gratis prøveperiode på Magzter GOLD for å få tilgang til tusenvis av utvalgte premiumhistorier og 9000+ magasiner og aviser.
Allerede abonnent? Logg på
Is It Scrolling Or Screening?
Being on the phone while the TV plays is the new normal. Just don't do it when there's company. A case for what it means to be present
This week, we're...
Preferring the spinoff.
The newest tricks in the book
Time is money. Here are the best hacks for saving precious seconds and taking even your everyday feed to the next level
Snuffing out the flames
Has online dating peaked? People are ditching the apps, going old-school, and aiming for IRL connections. Here's how the swipe failed a whole generation
Off the eaten path
In hotels, cafes and home kitchens cooks are getting creative with food waste. Tomato skins show up in a cake, fat flavours broths, peels have fresh appeal. Of course, we're cheering this change
Glamming up your getaway
Every island in the Maldives is stunning. So how do resorts offer a luxury upgrade? At Cheval Blanc it's by elevating every experience-food, service, spa and beyond
Benefits with friends
Of course it's harder to make friends as we grow older. Responsibilities, increase, time is short. Luckily, we have our tribes
A portrait to reflect upon
Playing with lighting and layering, a young Amrita Sher-Gil depicted herself as bold, mischievous, and enigmatic - all at once
Keep your trope shut
A divided world, a post-apocalyptic wasteland, a prophecy, a burden too heavy for a young adult. 10 YA dystopian cliches to vanquish in battle.
Sanjeeda Shaikh
Actor, @IAmSanjeeda
