
We’re Instagrammers, of course we’re gonna hire a Reel director. We’re Instagrammers, of course we view the world in a vertical frame. We’re Instagrammers, of course we know our transition points, voiceover speed, 10-second rule and timelapse style. We’re Instagrammers, of course we know how repetitive the Of Course trend is getting. In a world where all eyes are on the mobile screen, it’s no surprise that specialised crews have emerged, aiming to get the best out of the medium. Parika Gogia (@parikagogia), Nikhil ana (@nikhil.ranaofficial) and Diya Ahuja (@diyaahujaa) all stylists and creative directors, hit pause on their filming schedule to offer insights into a job where the algorithm and authentic selves fight new battles every day.
Every second matters. Reel directors don t have a three-minute music video to play with. Even a 90-second trailer is too long. They know their audience gives them only 10 seconds before they scroll on. “We have to craft a compelling visual experience that leaves a lasting impression within this slot,” says Rana. “The message must be crisp – either through content or with imagery.” And it must be something that other Reels don’t have. The current formula is a montage of 2-second clips with a few slower-paced ones thrown in. “The idea is to keep conceptualising ideas you yourself would love to watch.” shares Rana.
Denne historien er fra March 09, 2024-utgaven av Brunch.
Start din 7-dagers gratis prøveperiode på Magzter GOLD for å få tilgang til tusenvis av utvalgte premiumhistorier og 9000+ magasiner og aviser.
Allerede abonnent ? Logg på
Denne historien er fra March 09, 2024-utgaven av Brunch.
Start din 7-dagers gratis prøveperiode på Magzter GOLD for å få tilgang til tusenvis av utvalgte premiumhistorier og 9000+ magasiner og aviser.
Allerede abonnent? Logg på

Unhappily ever after
Unrequited love, unfulfilled longing, romances that didn't work out. These 10 onscreen couples broke each other's hearts, and ours too

When a shrink needs a shrink
Is your therapist judgy? A tattletale? A bully? Spot these red flags before you sit on the couch. All healing starts from a safe space

Purple with rage
Maserati's GT2 Stradale handles roads and racetracks with ferocity. Strap in. Your speed fantasies are about to get real

We're syncing, not sinking
Being chronically online doesn't mean you have brain rot. Stay logged in, move with the times and leave haters behind

White lies, lotus pocus
The White Lotus is great TV. But it’s not an accurate portrayal of how the super-rich vacation or how the staff treat them

Here, now, quick, unfiltered
New Insta trend? Forget the trends. Don't be too perfect, get to the point fast, make money from other sources. The 'gram has new rules

View from the throne
He's only 29, but he's already one of India's most-streamed hip-hop artists. He's collabed with Jason Derulo and Nick Jonas. Mic drop! King's reign has just begun

This week, we're..
Cheering Jennie. Blinks, don't kill us. But everyone knew that Blackpink's Jennie wasn't a great dancer.

Who ordered the upgrade?
Chefs put truffles on burgers. They tried to glow-up the hot dog. Now, there's caviar with fried chicken. It's surprisingly good

Malishka Mendonsa
Radio jockey, @MyMalishka