"NOW, APART FROM BEING A GOOD DOCTOR, pec S OR A GOOD ARCHITECT, YOU ALSO NEED TO BE A GOOD VJ TO BE ABLE TO GET BUSINESS VIA YOUR FOLLOWERS" SHUNALI KHULLAR SHROFF
"VIDEOS GRAB MORE EYEBALLS... PEOPLE WANT TO BE ENTERTAINED ON INSTAGRAM TODAY." -ANISHA DIXIT
"Insta's morphed into a performance platform"
"Videos are the future of content consumption"
The platform is no longer about picture aesthetic or capturing a moment. Now it's about rushing through cleverly edited photographs and people trying to grab your attention with a song and a dance. From a photo sharing platform, it's morphed into an entertainment platform where everybody is being performative.
Given that the logo of Instagram is a polaroid camera, it's ironic that it's become TikTok lite.
Denne historien er fra August 27, 2022-utgaven av Brunch.
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Denne historien er fra August 27, 2022-utgaven av Brunch.
Start din 7-dagers gratis prøveperiode på Magzter GOLD for å få tilgang til tusenvis av utvalgte premiumhistorier og 9000+ magasiner og aviser.
Allerede abonnent? Logg på
Fit Check? Look Behind You
In gyms, someone is always filming. We are all in the frame without meaning to be. Is privacy at odds with fitness goals? Is consent even possible with all those mirrors?
Avantika Dassani
Actor, @AvantikaDassani
Keep your i on this BMW
The brand's beloved sedan has now gone electric. The i5 M60 has a sci-fi roar and razor-sharp graphics. It's worth the hype
Why adapt when you can evolve?
Sometimes, the movie or show does it better than the book it is based on. Here's when to stream not flip
Sharp edges, blunt words
British chef Heston Blumenthal has gone public about his struggle with ADHD and bipolar syndrome. He hopes it calms kitchens down. It's hot in there already
The suitable boy
He's played lovers, taxi drivers, street rats and rich brats. He's redefining what it means to be the token Brown boy on set. But would he be on a reality show? Ishaan Khatter tells us why he's a career chameleon and how he got here
Stay stylish in your cubicle
Everyone's back at the office. Covid flexibilities are long forgotten. But being comfortable is still key. So, what are we wearing to work?
Hey, I found you online
Baby pics, emo selfies, old tweets outing the ex. If it makes you cringe, it makes HR departments do too. Here's how to clean up your digital footprint
Is It Scrolling Or Screening?
Being on the phone while the TV plays is the new normal. Just don't do it when there's company. A case for what it means to be present
This week, we're...
Preferring the spinoff.
