"NOW, APART FROM BEING A GOOD DOCTOR, pec S OR A GOOD ARCHITECT, YOU ALSO NEED TO BE A GOOD VJ TO BE ABLE TO GET BUSINESS VIA YOUR FOLLOWERS" SHUNALI KHULLAR SHROFF
"VIDEOS GRAB MORE EYEBALLS... PEOPLE WANT TO BE ENTERTAINED ON INSTAGRAM TODAY." -ANISHA DIXIT
"Insta's morphed into a performance platform"
"Videos are the future of content consumption"
The platform is no longer about picture aesthetic or capturing a moment. Now it's about rushing through cleverly edited photographs and people trying to grab your attention with a song and a dance. From a photo sharing platform, it's morphed into an entertainment platform where everybody is being performative.
Given that the logo of Instagram is a polaroid camera, it's ironic that it's become TikTok lite.
Denne historien er fra August 27, 2022-utgaven av Brunch.
Start din 7-dagers gratis prøveperiode på Magzter GOLD for å få tilgang til tusenvis av utvalgte premiumhistorier og 9000+ magasiner og aviser.
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Denne historien er fra August 27, 2022-utgaven av Brunch.
Start din 7-dagers gratis prøveperiode på Magzter GOLD for å få tilgang til tusenvis av utvalgte premiumhistorier og 9000+ magasiner og aviser.
Allerede abonnent? Logg på
Let's tri all the angles
BFFs falling for the same girl, kidnap twists, murders, bromances. These 10 three-way love stories play with geometry and our feelings
Should you Q up for this?
Audi's luxury SUV, the Q8, has had a refresh. But a sleeker grille and headlight tech don't make up for what's still missing
How to plan a great escape
It's getting colder. It's already hard to breathe. Why not plan a winter vacation that's a world away but not too far away?
Kababs, yes, but khandvi too
Mughlai cuisine has as many vegetarian dishes as meaty ones. A new translation of a 16th century manuscript shows how we ate, and why modern labels are pointless
I can be your hero
Gurfateh Pirzada, only afewroles old, is the green flag we didn't know we needed. He's learning from women. He wants to be more thana lover and a fighter. He's hoping we all do better. No wonder everyone's crushing on him
Meet the export experts
Khadi crop-tops in Spain, faux-leather hoodies in London, fairytale wedding gowns in the UAE. See how some desi labels are killing it on foreign shores
Why we're all feeling Blue
Coco Mellors's new novel is about grief, sisterhood, and of course, addiction and unlikeable women. How does she make it work?
This week, we're...
Changing the momo game, listening to kids, starting a new business, and supporting pro waxxers
Rohit Chawla
Photographer, artist, @RohitChawlaPhotography_
Congratulations, it's a goal
Lakeside vows, pastel palettes, bayous, backyards and boats. These celeb weddings are what modern fairytales are made of
