The fempreneur Revolution

In celebration of Women's Month, we look at inspiring women who've made their mark as entrepreneurs

- Aaqeelah Floris

With loads of tenacity, grit and unwavering motivation, female founders have been revolutionising the world of business. From being mothers to students and innovative entrepreneurs, they wear a number of hats outstandingly well. Here are some reflections of six remarkable women and their tips for making it in the world of business.

UNAIZAH TOFFAR SERUNA

Looking back, Seruna was established 10 years ago in 2012, when the modest-wear fashion industry was premature, particularly in a local context. I started with a few hundred rands and grew my brand without a large capital injection or loan. Today in comparison, my successful collections helped me to be featured as a South African modest-wear designer in the launch issue of COVER Magazine in Turkey, which was introduced by the Islamic Fashion Design Council (IFD).'

UNAIZAH'S TOP TIPS

Be authentic. In the fashion industry, we have trends and we may see similar silhouettes but your interpretation of an offering can be unique if it's your authentic vision. And altogether, this will make your offering stand out amongst others.

Reinvest in yourself and your business, because it will become more sustainable over the long term if you reinvest in it to improve your offerings.

Don't compare your business, growth, failures or successes to other businesses.

SHARON MOATSHE SHARON'S CAFE

When COVID-19 struck, rather than shuttering, I embarked on full-scale renovations and refurbishment of a space which is now my café. I started out working in radio and later moved on to communications in the NGO field and currently own and manage Sharon's Cafe in Woodstock, Cape Town. I see my upmarket cafe as a hub for all things me, from hosting events to connecting upcoming entrepreneurs with investors to blogging, and the best offerings in food and accommodation.'

SHARON'S TOP TIPS