In a world where influencers are paid to promote products across their social-media accounts, it can be difficult to know who and what to trust. Thankfully, when on the hunt for a genuine and honest recommendation, we can always turn to the original influencers: the Royal Family. The big names on Instagram and TikTok have only really been in play for the past decade or so, whereas the Royal Family has been leading the charge on what's hot and what's not for centuries and the ultimate stamp of approval is awarded in the form of a Royal Warrant of Appointment.
Granted as a mark of recognition to those who have regularly supplied goods or services to the Royal Household, the history of royal patronage can be traced back to medieval days, when tradespeople vied for the monarch's favour. By the 15th century, the Lord Chamberlain, as head of the Royal Household, was formally appointing much sought-after Royal Warrants. They particularly flourished during the reign of Queen Victoria, who issued close to 2,000 of them. Such endorsement delivered unsurpassable prestige, assuring the public that a company's products had met, or even exceeded, the highest of standards.
Things are not so different in the 21st century; a glimpse of the royal arms displayed alongside a company's branding or on the wall of its premises inspires quiet confidence in a customer and to be granted a Royal Warrant remains a significant source of pride for its holders. In May 2024, The King and The Queen issued their first Royal Warrants of the new reign, granting them to 145 companies that had previously held one to The King as The Prince of Wales.
Denne historien er fra November 13, 2024-utgaven av Country Life UK.
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Denne historien er fra November 13, 2024-utgaven av Country Life UK.
Start din 7-dagers gratis prøveperiode på Magzter GOLD for å få tilgang til tusenvis av utvalgte premiumhistorier og 9000+ magasiner og aviser.
Allerede abonnent? Logg på
Tales as old as time
By appointing writers-in-residence to landscape locations, the National Trust is hoping to spark in us a new engagement with our ancient surroundings, finds Richard Smyth
Do the active farmer test
Farming is a profession, not a lifestyle choice’ and, therefore, the Budget is unfair
Night Thoughts by Howard Hodgkin
Charlotte Mullins comments on Moght Thoughts
SOS: save our wild salmon
Jane Wheatley examines the dire situation facing the king of fish
Into the deep
Beneath the crystal-clear, alien world of water lie the great piscean survivors of the Ice Age. The Lake District is a fish-spotter's paradise, reports John Lewis-Stempel
It's alive!
Living, burping and bubbling fermented masses of flour, yeast and water that spawn countless loaves—Emma Hughes charts the rise and rise) of sourdough starters
There's orange gold in them thar fields
A kitchen staple that is easily taken for granted, the carrot is actually an incredibly tricky customer to cultivate that could reduce a grown man to tears, says Sarah Todd
True blues
I HAVE been planting English bluebells. They grow in their millions in the beechwoods that surround us—but not in our own garden. They are, however, a protected species. The law is clear and uncompromising: ‘It is illegal to dig up bluebells or their bulbs from the wild, or to trade or sell wild bluebell bulbs and seeds.’ I have, therefore, had to buy them from a respectable bulb-merchant.
Oh so hip
Stay the hand that itches to deadhead spent roses and you can enjoy their glittering fruits instead, writes John Hoyland
A best kept secret
Oft-forgotten Rutland, England's smallest county, is a 'Notswold' haven deserving of more attention, finds Nicola Venning
