What’s the origin story of Vanillapup?
Vanillapup started a decade ago because of our first dog, Latte, a West Highland Terrier. My husband Lionel and I got her from an unethical puppy mill breeder. She was malnourished and had very bad tear stains. We also found out that she had luxating patella (a congenital condition of floating kneecap) on both hind knees and itchy skin.
With my background in advertising, I started a blog as a diary for Latte. It was a light-hearted project until Latte needed surgery for her luxating patella. I tried researching online and while there were articles on the condition by overseas veterinarians, I couldn’t find much information on the caregiving aspect. So, I decided to document her pre- and post-surgery experiences to help others.
As our readership grew, we started receiving comments and emails from dog parents both in Singapore and overseas. They were grateful for a fellow dog parent’s perspective that’s relatable and comforting. With this increased readership, I wanted Vanillapup to be a trusted resource with perspectives beyond my own. I started to invite veterinarians and trainers to share their expertise on the blog.
More and more people started asking us where to buy the products we recommend. So, in December 2018, we launched our curated online pet supplies store. In a crowded market with thousands of similar products, people trust us to do the filtering for them. We are constantly listening to our customers and learning from industry experts to ensure our curation is always relevant and up to date.
Why did you decide to expand Vanillapup from an online resource to having a physical store?
Denne historien er fra October 2024-utgaven av Expat Living Singapore.
Start din 7-dagers gratis prøveperiode på Magzter GOLD for å få tilgang til tusenvis av utvalgte premiumhistorier og 9000+ magasiner og aviser.
Allerede abonnent ? Logg på
Denne historien er fra October 2024-utgaven av Expat Living Singapore.
Start din 7-dagers gratis prøveperiode på Magzter GOLD for å få tilgang til tusenvis av utvalgte premiumhistorier og 9000+ magasiner og aviser.
Allerede abonnent? Logg på
Save your Spine at Work!
Sitting in an air-conditioned office has its benefits in steamy Singapore. But, long, sedentary days can play havoc on our necks and backs. Here, orthopaedic surgeon DR YILUN HUANG talks about spinal issues faced by office workers, and how to treat and prevent them.
Curry, Spice & Everything Nice
Craving a curry? Whether you're dreaming of a creamy korma or a biryani, the EL team went all in, indulging in everything from buttery parathas to tangy papdi chaat. We explored the best of Singapore's Indian dining scene, and trust us-these spots will spice up your life!
Is It Really Backed Up in the Cloud?
SARAH and BO PINEL of Tekkie Help break it to us that cloud storage is not a data backup. Here's why that's the case and how we can rectify the problem.
Finding Eco-Luxury In Fiji
Here's a destination that's often a little bit off the travel radar for people in our region - but definitely shouldn't be!
Perfect Pearly Whites!
Knowing you have white, sparkling teeth beneath your lips is a sure-fire way to make you smile with confidence. If you've noticed your teeth looking more yellow than \"hello\" lately, perhaps it's time for a visit to a dental clinic for a teeth-whitening session.
Festive Fashion Show!
As the year draws to a close, now's a good time to stock up on festive fashion. White Ginger has released a fab new line just in time for party season. Plus, it's hosting a fun multilabel fashion soiree so you can view the looks with tasty bites and a glass of vino in hand!
48 Hours in Patong
CHERRY LAI checks into the sparkling new M Social Hotel Phuket for a weekender full of food, fun and relaxation.
Ticket to Thailand
Are you physically here but mentally on a beach in Thailand? We've found destinations for two types of holiday-goers: one for someone looking for a place to chill, and another where you can also let loose!
Laying Out Memories Through Food
YASMIN, JESSICA and PEARL are the local co-founders of The Plattering Co. They share their favourite parts of doing business with each other and a few of their hobbies outside work hours.
A Musical Community
The new Pops Chorus and Orchestra at Marlborough College Malaysia (MCM) has students, parents, staff and even the Master involved. SIMON BURBURY tells us more - including where you can catch their performances.
