Nothing but good vibes

We chat to creative entrepreneur Jordan Epstein about the new era of digital marketing, creating meaningful experiences, and the future of the internet

- Shannon Manuel

Lifestyle Agency, a full-service marketing and brand development specialise in agency. They customised data-driven influencer that that are marketing strategies designed to help clients reach their target audience and promote their brand in a way that is authentic, engaging, and aligned with their values. The agency's services include social media management, creation, content influencer marketing, event planning, and brand partnerships.

Epstein is known for his positive and energetic approach to business, and as a leading mind in digital marketing, the internet and in recognising and leveraging trends to create marketing strategies that help brands amplify content and understand their consumer behaviour. He has worked with a range of clients, from startups to established brands, and has a proven track record of delivering results.

GOOD VIBES is described as a non-traditional, new-era marketing agency that strives in achieving and providing solutions by submerging culture within advertising to connect with people in a more meaningful way.

‘Non-traditional marketing agencies are those that utilise digital platforms such as social media, search engine optimisation (SEO) and other digital tools to reach new audiences and track data points to understand user behaviour. This type of marketing is seen as highly effective due to its ability to quickly reach a large audience and create specialised content to meet customers’ needs,’ says Epstein.

‘Traditional marketing such as print media, billboards and TV / Radio advertising still has its place in marketing; however, businesses have the opportunity to modernise their approach by taking advantage of the non-traditional methods available today. The use of nontraditional methods can often create a more holistic strategy, helping businesses succeed in an ever-evolving digital market.’