IN 1971, TAG Heuer's then CEO, Jack Heuer, great-grandson of the watchmaker's founder, made the drive from the company's Swiss headquarters to Maranello, the Italian town where Ferrari is based. Walking straight into Enzo Ferrari's office, he proposed a deal: In exchange for exposure on the cars and uniforms of Ferrari's Formula 1 team, TAG Heuer would offer them free state-of-the-art timing equipment. What's more, he would supply Ferrari drivers with an elegant variation on the Carrera, TAG Heuer's iconic stainless steel chronograph, which racers loved for timing their laps. Named for a notoriously treacherous rally race in Mexico, the Carrera was infused with its own automotive history. And this model, known as the 1158 CHN-CH for its champagne dials, N for its noir subdials was especially appealing to the luxe carmaker: It came in 18-karat gold.
Denne historien er fra November 2023-utgaven av GQ US.
Start din 7-dagers gratis prøveperiode på Magzter GOLD for å få tilgang til tusenvis av utvalgte premiumhistorier og 9000+ magasiner og aviser.
Allerede abonnent ? Logg på
Denne historien er fra November 2023-utgaven av GQ US.
Start din 7-dagers gratis prøveperiode på Magzter GOLD for å få tilgang til tusenvis av utvalgte premiumhistorier og 9000+ magasiner og aviser.
Allerede abonnent? Logg på
Why Does Everyone Have Big, Fake White Teeth Now? - Veneers were once a dirty secret. Now they're the new luxury status symbol, and the famous and wealthy are flocking to Hollywood's favorite dentist in search of ever more perfect teeth.
Early one afternoon in August, at his office on the ninth floor of the Camden Medical Arts building in Beverly Hills, Dr. Kevin Sands slipped on a black surgical mask and latex gloves before peering into the mouth of a sleeping princess. Instead of standard medical scrubs, he wore black Amiri slacks, a matching James Perse T-shirt, and Nike sneakers designed by Travis Scott. On his left wrist was a Patek Philippe Aquanaut with a khaki green dial and matching strap. The watch cost just over $50,000, which is about a third of what her royal highness was paying to have 28 perfect-looking cosmetically enhanced teeth restored with a new set of handmade porcelain crowns and veneers.
'90s-Inspired Sneakers Have Never Looked This Fresh - The 1990s, a golden era for fashion and sport, left an indelible mark on global culture. It was a decade of high-flying slam dunks and superstar athletes with runway-worthy personal style.
The 1990s, a golden era for fashion and sport, left an indelible mark on global culture. It was a decade of high-flying slam dunks and superstar athletes with runway-worthy personal style. The sport-style sneaker, once confined to the court, made its way to the streets, becoming a style staple of everyday life. With its enduring influence, this historic moment continues to shape fashion choices of the supremely stylish, even today. It's this beloved nostalgia for the past that inspired the latest sneaker from Golden Goose: the cutting-edge yet perfectly retro Forty2.
Paul Mescal Enters the Arena - The shorts get shorter. The roles get bolder. The fans grow ever more ravenous. Now Paul Mescal is trading his indie tears for blockbuster blood as the centerpiece of Ridley Scott's Gladiator II.
The shorts get shorter. The roles get bolder. The fans grow ever more ravenous. Now Paul Mescal is trading his indie tears for blockbuster blood as the centerpiece of Ridley Scott's Gladiator II.
From Budapest to Guadalajara With Mexico's F1 MEGASTAR
FORMULA 1 drivers like to say that there is very little race car driving involved in driving race cars these days.
GRIN
Artist Chase Hall paints his canvases with coffee, making large-scale works that examine mixed-race identity in America. Now, on the eve of the biggest show of his career, Hall is reconciling his fractured past with his blindingly bright future.
can THESE GUYS MAKE ROCK Bands COOL AGAIN ???
When FONTAINES D.C. were living in Dublin and making their first album, Dogrel, the five band members would pile into drummer Tom Coll's car and blast their freshly recorded songs through the speakers.
VAGES RISING
No place in America is more prone to reinvention-and Las Vegas is new all over again. New food, new art, new sports, new heat, and, yes, new Sphere. We sent BRETT MARTIN to take stock of the great American city of the future-and find out whether this Vegas is the best version yet.
THE SEASIN OF THE NOVA KNICKS
LIKE SO MANY College friends, Jalen Brunson, Josh Hart, Donte DiVincenzo, and Mikal Bridges were resigned to going their separate ways after school.
The Original! Reversible! Luxury Sport Watch!
Three new versions of Jaeger-LeCoultre’s legendary Reverso arrive just in time for the resurgence of this unsung icon of sport-watch history.
Can Anyone Catch Lamar Jackson? - There is an awestruck, almost mythical way that folks discuss Lamar Jackson. Teammates, coaches, and fans talk about the Baltimore Ravens' incandescent 27-year-old quarterback
There is an awestruck, almost mythical way that folks discuss Lamar Jackson. Teammates, coaches, and fans talk about the Baltimore Ravens' incandescent 27-year-old quarterback like he's the football version of Paul Bunyan, if Bunyan ran the 40-yard dash in 4.3 seconds.
