Madras-plaid, originating in the 13thcentury fishing village of Madras, India, began as a lightweight, breathable fabric ideal for the sweltering summers on the southeastern coast of India. Initially used by the labour class, this handwoven textile, also known as Bleeding Madras, became quite famous for its unique characteristic of its bleeding colour with every wash.
The fabric’s journey to global fame began when Elihu Yale, then Governor of Madras, donated the checks to Yale College. After that, it just spiralled from there—by the late 19th century, Sears popularised Madras shirts in the USA.
By the 1950s, it was a staple among Ivy League students and affluent holiday-goers. In 1958, Brooks Brothers introduced Madras checks to the American market, further boosting its popularity.
Trickling down over the years, the fabric has become synonymous with prestigious fashion, being featured in collections by Ralph Lauren and J. Crew. Even brands like Hermès, Tory Burch, Dior, and Gucci continue to showcase Madras’ plaid in their creations. However, Madras-plaid is just one striking example of how India’s profound influence on global fashion — its exquisite craftsmanship and diverse textiles — has often been overlooked or underappreciated through the ages.
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Denne historien er fra GlobalSpa Made In India-utgaven av GlobalSpa.
Start din 7-dagers gratis prøveperiode på Magzter GOLD for å få tilgang til tusenvis av utvalgte premiumhistorier og 9000+ magasiner og aviser.
Allerede abonnent? Logg på
ART OF DESIGN
SABA KAPOOR, THE CO-FOUNDER OF NIVASA, HAS MADE THE BRAND SYNONYMOUS WITH EXCELLENCE IN THE DESIGN INDUSTRY.
The CULTURAL CONVERGENCE
FROM MADRAS CHECKS TO CONTEMPORARY INDO-WESTERN FUSION, INDIAN DESIGN CONTINUES TO INSPIRE AND RESHAPE FASHION ON A GLOBAL STAGE.
Trailblazers
IN CONVERSATION WITH TWO OF INDIA'S LEADING CONTENT CREATORS NAGMA MIRAJKAR AND AWEZ DARBAR.
DESI CHIC
FASHION DESIGNER AND BEAUTY CONTENT CREATOR, ISHITA MANGAL IS REPRESENTING DIFFERENT STATES OF INDIA THROUGH #ISHTATESOFINDIA CAMPAIGN, HIGHLIGHTING THE RICHNESS OF INDIAN HANDLOOMS AND THEIR SIGNIFICANCE IN OUR CULTURAL HERITAGE.
CRAFTS & COUTURE
HONOURING INDIA'S RICH TEXTILE AND ARTISAN HERITAGE, THESE DESIGNERS DESERVE A SPOTLIGHT FOR THEIR CONTINUOUS EFFORT TO REDEFINE FASHION BY HONOURING THE PAST WHILE CRAFTING THE FUTURE.
Timeless Beauty
INDIAN BEAUTY RITUALS OVER THE YEARS AND THEIR ADAPTATION IN THE MODERN WORLD.
The Reign of KARAN JOHAR
KARAN JOHAR STANDS AS A BEACON OF PASSION, RESILIENCE, AND ELOQUENCE IN INDIAN CINEMA. HE HAS DELIVERED A PLETHORA OF BLOCKBUSTER HITS, EACH TAKING THE AUDIENCE ON A ROLLERCOASTER OF EMOTIONS. WITH HIS UNPARALLELED CONTRIBUTIONS TO THE INDIAN CINEMATIC REALM, THERE IS NO ONE MORE FITTING THAN THE INCOMPARABLE KARAN JOHAR TO NARRATE THE STORY OF INDIA THROUGH THE LENS OF ROYAL INDIAN FASHION.
Anantara in India
IN CONVERSATION WITH DILLIP RAJAKARIER, CEO OF MINOR HOTELS AND GROUP CEO OF MINOR INTERNATIONAL.
"Indian hospitality is more than just a service"
IN CONVERSATION WITH LOKESH SABHARWAL, REGIONAL VICE PRESIDENT, OPERATIONS, INDIA & SOUTH WEST ASIA, HYATT.
YOUR INNER SANCTUARY
A VISION OF TRANQUILITY BY LAKE PICHOLA, THE SPA AT THE LEELA PALACE UDAIPUR IS A HOLISTIC EXPERIENCE THAT AWAITS YOU.