DHRUV KHURANA
FOUNDER AND CREATIVE DIRECTOR, ALMOST GODS
"During my time in college in the US, streetwear and sneaker culture were really becoming a thing. I became obsessed with it-camping outside Supreme and Nike stores, travelling across the country for sneaker drops. It was the first time I saw fashion as a tool for cultural communication and conversation. Once I came back [to India] from college, I was determined to start this conversation in the country as well.
Streetwear as a movement brought accessibility and interest to a world of fashion and culture that had seemed far removed from those not engaged in its discourse. It acted as an entry point for us into these conversations, however, the more time we spent building Almost Gods, the more we realised that it was a small component of the broader world of fashion.
It is very cool to see this realisation grow in the industry as brands engage with both high and low areas, truly driving cultural output with strong merchandising. Our vernacular draws on global markers of power derived from history and mythology blended together with Indian design principles to not only build a strong identity around the feeling of being 'Almost Gods' but also uplift South-Asian makers of self-expression. We speak to a new generation of audience that seeks community and sees India operate neck and neck with the best in the world."
PRAKHAR CHAUHAN FOUNDER, PRXKHXR
"Streetwear for me has always been about regular, daily-wear clothes. When I started my brand, there were little to no places where I could find a good, loose-fitted printed shirt. Most brands only crafted tailored or formal versions, which did not resonate with me. So, I thought of doing exactly that [making clothes according to his style] and it has been a joyful journey ever since.
Denne historien er fra June - July 2023-utgaven av Harper's Bazaar India.
Start din 7-dagers gratis prøveperiode på Magzter GOLD for å få tilgang til tusenvis av utvalgte premiumhistorier og 9000+ magasiner og aviser.
Allerede abonnent ? Logg på
Denne historien er fra June - July 2023-utgaven av Harper's Bazaar India.
Start din 7-dagers gratis prøveperiode på Magzter GOLD for å få tilgang til tusenvis av utvalgte premiumhistorier og 9000+ magasiner og aviser.
Allerede abonnent? Logg på
Filler Fatigue
With worries about facial distortion and a shift towards the natural, is it time to sav goodbye to these corrective tweaks?
Mind-Skin Connection
Is il possible for your skincare to communicate with your brain:
Tailored for the Game
Fashion meets sports as U.S. Polo Assn. names Sawai Padmanabh Singh of ol Jaipur’ s royal family its global ambassador.
Reimagined Classic
Louis Vuitton launches the Neverfull Inside Out bag, transforming the icon into a fully reversible tote.
Italian Muse
Guecr's new high jew ellery collection isa stroll through the country’s picturesque gardens.
Co Gs Art Post, Gas Art Pas New CELSIOR Net Lay the show Neking ble e dh PATRON An TH Fotal 24 ANAR Romantics
Romcoms might not have prepared me for modern dating, but they offered a timeless sartorial guide to falling in love.
Making a Case for India's Ingenuity
William Dalrymple says The Golden Road is an extraordinary story but also the most challenging book he has written in the last two decades.
On My Playlist
Playback singer turned indie-pop artiste Dhee talks about music, identity, and empowering a new generation.
Explicitly Bold
The latest lipstick range by Nars is designed to empower wearers with colour and confidence.
Art in a Bottle
The Perfume Library founder Jahnvi Lakhota Nandan believes fragrances are meant to be liberated.