ANAVILA MISHRA FOUNDER, ANAVILA, JAIPUR
If there is one brand in India that epitomises quiet luxury and slow fashion, it is Anavila. Designer Anavila Mishra's eponymous label focuses on the rich history of Indian handloom industry, incorporating the same in its collections. Established in 2011, Anavila even made its couture debut in 2023. Here's more from our interesting conversation with the designer.
Harper's Bazaar: What inspired you to build a brand with a strong emphasis on textiles?
Anavila Mishra: My inspiration is rooted in my love for crafts and the hand-made, offering endless opportunities for expression. My time at the Ministry of Rural Development deepened my understanding of Indian textiles at the grassroots, prompting me to apply design insights for a meaningful impact.
HB: What is your process for choosing the textiles for your new collections, and does cultural heritage play a role in this selection?
AM: We carefully select textiles through collaborations with skilled artisans, co-creating modern pieces rooted in tradition.
HB: What are some of the most innovative textile techniques or processes Anavila employs to create their designs?
AM: We infuse linen with zari, create unique textures using extra weft techniques, and collaborate with hand appliqué artisans from Jharkhand for distinct linen saris. These practices highlight our steadfast commitment to innovation and craftsmanship.
HB: According to you, what are some of the most underrated textiles in India?
AM: Khadi is India's most underrated textile.
HB: How does Anavila contribute to the empowerment of local artisans and weavers in the textile industry?
Denne historien er fra March 2024-utgaven av Harper's Bazaar India.
Start din 7-dagers gratis prøveperiode på Magzter GOLD for å få tilgang til tusenvis av utvalgte premiumhistorier og 9000+ magasiner og aviser.
Allerede abonnent ? Logg på
Denne historien er fra March 2024-utgaven av Harper's Bazaar India.
Start din 7-dagers gratis prøveperiode på Magzter GOLD for å få tilgang til tusenvis av utvalgte premiumhistorier og 9000+ magasiner og aviser.
Allerede abonnent? Logg på
Unyielding And Unmatched
In an industry where every move is scrutinised, Kareena Kapoor Khan lives passionately, loves her job, and understands that there’s more to her than just box-office numbers.
SEEN AND HEARD
Female authors explore how crucial it is that women write about their personal experiences.
INTO THE WORLD OF JUDY CHICAGO
What makes the feminist trailblazer an icon?
'THE LEGACY OF A SINGER WILL ALWAYS STAY INTACT'
AR Rahman believes AI can be used without compromising on the artistic essence.
THROUGH HER EYES
Indian supermodels remember legendary photographer Prabuddha Dasgupta ahead of his 68th birth anniversary.
THE SHAPE-SHIFTERS
From adorning your body to your mantle piece, jewellery designers are turning to homeware.
WEARABLE ART
Three limited-edition timepieces, inspired by Gaston-Louis Vuitton's love for artistry, is an ode to the Maison's legacy of craftsmanship.
AS LONG AS TIME
Bazaar India delves into the ethos of watch brands.
MILANO MAKEOVER
Sabato De Sarno's reimagination of this classic Gucci bag is is an ode to his Milanese becoming.
A LOVE LETTER TO JAIPUR
Designer Surily Goel reveals the making of her latest collection.
