HIT RESET

Poised to make a renewed impact in the world of luxury fashion, these brands are the names that should be back on your radar.

- Daniel Goh

Change is a constant in the ever-evolving world of fashion. It does not exist in a vacuum, and creators and customers alike are influenced by cultural, social and economic factors, as well as advances in technology and materials.

Fashion houses are always seeking to differentiate themselves by undertaking a rebranding exercise every few years to attract a new generation of consumers, and stay relevant in an oversaturated market. With every creative director appointed to helm that change comes an exciting transformation in look and attitude.

Here are four major labels that have made significant waves in the fashion stratosphere.

NEW YORK: TORY BURCH

The American fashion brand was founded in 2004 with the goal of empowering women through timeless and ladylike clothes and bags that always looked wholesome and pretty. Deviations from this uptown aesthetic were few and far between until now. There was a marked transformation at its Spring 2024 collection, a big departure in direction for a brand that epitomised classic American womenswear.

Designer Tory Burch explored pieces that had more technical complexity, without veering into gimmicky or challenging territory. The new designs elevated the brand to a cooler, more modern level, while retaining Burch's clean and classic ethos. With athletic influences and deconstructed tailoring, each look was made to move with a short hemline and lightness of fabric. There were even pleated Grecian viscose jersey shifts in candy colours, with hoops on hems that bounced and circled, as well as tunics covered in tiny bells, and mesh tops that looked like a net of studs.