"Think of an elaborate scene from a series like Game of Thrones - the production would have invested in elaborate dresses for the characters, infinite props, all sorts of makeup products, and other on-screen items but additionally off-screen they would have procured n number of batteries, chemicals, zip ties, ropes, and what not to showcase their vision. Plus, there are endless plastic water bottles, food leftovers, single-use toiletries, and other essentials the crew uses during this time. Alas, once the filming is done, all of it just reaches landfills and the chemical waste is often disposed of carelessly in water," exclaims Pragya Kapoor, the co-founder of Guy In The Sky Pictures production house.
According to the Ministry of Housing and Urban Affairs, Government of India, urban India produces about 42.0 million tons of municipal solid waste annually, i.e. 1.15 lakh metric tons per day (TPD), out of which 83,378 TPD is generated in 423 Class-l cities. Waste generated in 423 Class-l cities works out to 72.5 per cent of the total waste generated each day. These alarming statistics are reason enough for us to become environment-conscious. Fortunately, some Zero Waste Advocates have taken it upon themselves to bring in the change.
Kapoor is doing her bit on the sets of her films. Back in 2021, Chandigarh Kare Aashiqui created quite the buzz. The Ayushmann Khurrana starrer tackled a sensitive topic but it was also a conversation starter when it came to dealing with environment-related problems. It was shot at a zero-waste film set - a first of its kind in Bollywood. The idea came to her when her team was shooting for Kedarnath in 2018. "We ended up wasting a lot of water by the end of that shoot and that disheartened me. I just knew then that I had to experiment with green filming and I am glad we did."
Denne historien er fra January 2023-utgaven av Man's World.
Start din 7-dagers gratis prøveperiode på Magzter GOLD for å få tilgang til tusenvis av utvalgte premiumhistorier og 9000+ magasiner og aviser.
Allerede abonnent ? Logg på
Denne historien er fra January 2023-utgaven av Man's World.
Start din 7-dagers gratis prøveperiode på Magzter GOLD for å få tilgang til tusenvis av utvalgte premiumhistorier og 9000+ magasiner og aviser.
Allerede abonnent? Logg på
Rekha At 70 The Enduring Mystique
More than a generation after she was last seen on screen, the mystique that she successfully wrapped herself in continues to serve her well in the public imagination. Her fleeting public appearances in dazzling silk sarees and makeup continue to beguile the camera in the same manner it did at the peak of her career
iPhone Fatigue
Do we really need an annual Apple flagship release?
Men's Guide To Combat Premature Hair Loss
Male pattern baldness hit men at an early age, at times in late 30s and early 40s. We asked the experts the reason behind it, treatments that can help, and factors to take care of
SMRITI MANDHANA MAKES CRICKET LOOK EASY
In conversation with Man's World for Hyundai Drive Within campaign, the stylish Indian batter talks about her craft, evolution, and her thoughts on women's cricket
Pritam Hitting The High Note
A National Award for Brahmastra: Part One Shiva this year and songs that continue to clock millions of streams, Pritam Chakraborty proves why he's one of the most acclaimed Hindi Film music directors of our time
JEMIMAH RODRIGUES IS HAVING THE TIME OF HER LIFE
In conversation with Man's World as a part of Hyundai Drive Within campaign, Jemimah Rodrigues take us through the drive within her that inspires her to be the best in her business.
SHAFALI VERMA IN A LEAGUE OF HER OWN
In conversation with Man's World India as a part of the Hyundai Drive Within campaign, Shafali Verma opens up about her historic double century, her fearless brand of cricket, and more
Hands Onl Seiko Prospex 1965 Heritage Diver's Watch SPB455 100th Anniversary Edition
Seiko's 100th anniversary of the first watch to bear its name brought an exciting addition to its famed Prospex collection; a timepiece that pays homage to the brand's iconic history while embracing modern ideas of versatile wearability
WATCHES ON THE WILD SIDE ATYPICAL CASE DESIGNS
Horology isn't just about precision. It's also about understanding the rules of perception-and sometimes, taking a sledgehammer to them
Denim The Timeless Trendsetter
Crystal Henricksen, Head of Denim Design at GAP, shares with us what makes the fabric simple, versatile, and timeless