Matthias Breschan took over as Longines CEO in July 2020, in the middle of the raging pandemic. While others would have thought of it as a bad start, the watch industry veteran calls the timing 'perfect'. The month after he came on board, the company achieved record sales despite most of its stores being shut around the world. "It shows the strength of the brand," says Breschan, who worked with marques such as Rado and Hamilton previously, besides sitting on the Extended Group Management Board at the Swatch group. He spoke to MW in an exclusive interview at the company headquarters in Saint-Imier, Switzerland. Excerpts:
Can you take us through the two key Longines launches for 2023, the Majetek and the Flyback?
What makes us so different from all the other brands in our price segment is our very rich heritage and history. After Breguet, Longines has the finest, nicest and best history and heritage of all the Swiss watch brands. It is important to highlight this to the public because many people don't know about it. We launched Spirit Zulu Time last year to tell the world that it was Longines that invented the GMT movement. We launched Ultra-Chron to talk about Longines' work in developing high frequency technology in timekeeping. We were the brand that, in 1914, enabled the accurate measurement of sports timing to 1/10th of a second and 1/100th of a second in 2016. This was why Longines was solicited for sport events around the world for a long time.
Denne historien er fra June 2023-utgaven av Man's World.
Start din 7-dagers gratis prøveperiode på Magzter GOLD for å få tilgang til tusenvis av utvalgte premiumhistorier og 9000+ magasiner og aviser.
Allerede abonnent ? Logg på
Denne historien er fra June 2023-utgaven av Man's World.
Start din 7-dagers gratis prøveperiode på Magzter GOLD for å få tilgang til tusenvis av utvalgte premiumhistorier og 9000+ magasiner og aviser.
Allerede abonnent? Logg på
Most Expensive Made-In-India Cars
From Mercedes limousines to variants of the flagship Land Rover, a surprising number of luxury flagship models are now locally assembled or produced in India
Making Noise In Quiet
Manik Handa of Eudaemon explains what it truly takes to define quiet luxury in India’s crowded retail market
Luggage Travails of a Frequent Flyer
Luxury and semi-luxury luggage are the new fashion frontier amongst the Indian jet set. Our writer though recommends extreme caution, unless you are the kind who can afford to fly in private jets
Ruling The Street
Either through imitation or rejection, streetwear continues to dominate the wardrobe of young India. We talk to those who follow the scene closely to understand its rise in status
Street Cred
Royal Enfield’s Guerrilla 450 is a thoroughly fun and exciting motorcycle—it is not that the Himalayan has just tidied up for a visit to the city
Now Serving.Indigenous India
India's culinary scene is buzzing with a quiet revolution, fueled by a vibrant comeback of hyperlocal ingredients. This movement isn't just about digging up fresh, local produce from across the nation—it's about rediscovering the deep, rich tapestry of India's diverse culinary heritage
CHAITANYA AKKINENI OF OLD LOVES AND NEW
The Akkineni-Daggubati family scion is starting a new phase, and life is looking more exciting than ever
Independence Movement
As we step into India's 77th year of Independence, we're shining the spotlight on four stunning timepieces, all designed from within the nation's borders
Precision in Motion
How Alain Zobrist and Omega Time the Olympics
The New Frontier
While India witnesses a massive growth in the number of global skincare brands entering the market, an increasing number of homegrown brands takeover the space and trust among consumers