Video content creators are the new superstars. They get views, hold prestige, and influence trends. And they make money. Goldman Sachs estimates that the creator economy will reach half a trillion dollars by 2027.
Of course, the majority of that moolah goes to a small handful of creators-most people don't make that much. Still, it's the first time in history that ordinary people can become household names without a corporate conglomerate. And many of these video bloggers are raking in big bucks doing what they love: entertaining an audience.
A vlog is a video format creators use to share stories.
product reviews, rants, and everything else in between.
Vloggers use various platforms to publish their content, including TikTok, YouTube, and Instagram.
Vlogs gained popularity around 2010, thanks to platforms like YouTube. Today, they are still a popular video format. The latest data shows that 65% of women between the ages of 16 and 34 watch vlogs every week, and 50% of men in the same age group.
You can develop the characteristics and many other skills that make a great vlogger with practice and experience. Here are the aspects you'll want to understand before hitting record.
No one likes a wolf in sheep's clothing. If your viewers sense that you're jumping on trends or switching your stance on a matter just to get more views, they'll leave.
It's one reason some 90% of consumers are fed up with influencer marketing. They want real content from real people, not sponsored fluff.
The most popular influencers these days are genuine and only promote products or services they truly believe in. These folks engage with their audience, listen to their asks, and follow through by publishing content that answers their questions or requests.
One example of an authentic YouTube vlogger is Casey Neistat. Not only is he great at storytelling, but he also makes a point to share his successes and failures.
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