THE MOST IMPORTANT socialmedia food genre of the past decade is photos of avocado toast, bright and colorful and clean. But innovation is relentless, and the high-contrast gaze has been pushed off timelines by videos like the 35-second review of the Odeon that was posted in the fall by the VIP List, an influencer account (with 480,000 followers across TikTok and Instagram) run by Audrey Jongens and Maeghan Radice. The duo offer scathing takedowns of restaurants they deem to have “peasant” vibes: “This is arguably the most iconic restaurant in New York, and it’s giving nothing but mid!” the voice-over declares. “The kale Caesar was giving low-budget … and the lobster rolls were serving major tuna-salad energy.”
The highest compliment that Jongens and Radice can award any dish is that “it fucks” (an appetizer of warm pull-apart pretzels at Manhatta in the Financial District recently received this important distinction), and a glowing review from a high-follower channel like the VIP List is increasingly more valuable to restaurants than traditional accolades, able to drive customer traffic more immediately while sustaining buzz for months. Restaurateurs are not oblivious to the fact that social media—TikTok especially but also Instagram Reels and even YouTube—it can be an essential restaurant-discovery tool for young diners, and they have started to adopt (or build) their businesses to lure in a new breed of critic who is happy to play the role of ad hoc publicist if it means free food or, in some cases, thousands of dollars in cash. As this new economy has emerged, so too has a set of best practices, ideas, and even ingredients that are optimized to satisfy, above all else, the ever-evolving demands of the FYP algorithm.
Denne historien er fra May 22 - June 04, 2023-utgaven av New York magazine.
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Denne historien er fra May 22 - June 04, 2023-utgaven av New York magazine.
Start din 7-dagers gratis prøveperiode på Magzter GOLD for å få tilgang til tusenvis av utvalgte premiumhistorier og 9000+ magasiner og aviser.
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Early and Often: David Freedlander - Momentum vs. Machine The Trump and Harris campaigns battle it out for every last vote.
WIth two weeks left to go, the contours of the 2024 presidential election are clear: Both campaigns need voters who usually don’t vote, and Kamala Harris needs to bring the Democratic coalition, including its Trump-curious members, back home.While the Republican side plans to spend the remaining days of the contest trying to lure low-propensity voters to the polls, the Harris team will attempt to persuade voters of color to return to its side and will try to increase numbers among white voters in previously red suburbs.
Drowning in Slop - A thriving underground economy is clogging the internet with AI garbage-and it's only going to get worse.
SLOP started seeping into Neil Clarke's life in late 2022. Something strange was happening at Clarkesworld, the magazine. Clarke had founded in 2006 and built into a pillar of the world of speculative fiction. Submissions were increasing rapidly, but “there was something off about them,” he told me recently. He summarized a typical example: “Usually, it begins with the phrase ‘In the year 2250-something’ and then it goes on to say the Earth’s environment is in collapse and there are only three scientists who can save us. Then it describes them in great detail, each one with its own paragraph. And then—they’ve solved it! You know, it skips a major plot element, and the final scene is a celebration out of the ending of Star Wars.” Clarke said he had received “dozens of this story in various incarnations.”
The City Politic- The Other Eric Adams Scandal The NYPD shot a fare evader, a cop, and two bystanders. He defends it.
On Sunday, September 15, Derell Mickles hopped a turnstile, got asked to leave by cops, then entered the subway again ten minutes later through an emergency exit. This was at the Sutter Avenue L station, out by his mother's house, five stops from the end of the line. Police said they noticed he was holding a folded knife. They followed him up the stairs to the elevated train, asking him 38 times to drop the weapon.
Can the Media Survive?
BIG TECH, Feckless Owners, CORD-CUTTERS, RESTIVE STAFF, Smaller Audiences ... and the Return of PRINT?
Status Update
Hannah Gadsby's fascinatingly untidy tour through life after fame and death.
A Matter of Perspective
A Matter of Perspective Steve McQueen's worst film is still a solid WWII drama.
Creator, Destroyer
A retrospective reveals an architect's vision, optimism, and supreme arrogance.
In Praise of Bad Readers
In a time of war, there is a danger in surveying the world as if it were a novel.
Trust the Kieran Culkin Process
First, he nearly dropped out of Oscar hopeful A Real Pain. Then he convinced Jesse Eisenberg to change the way he directs.
The Funniest Vampires on TV
What We Do in the Shadows is coming to an end. Its idiosyncratic brand of comedy may be too.
