WHAT MAY TURN OUT TO BE A HINGE in American history occurs one day in November 2004, when the future president of the United States asks his then-girlfriend to turn around so the nation can see how her ass looks in a pair of jeans.
The occasion is season two, episode 11, of The Apprentice. Two teams have been tasked with creating an ad campaign for Levi's, and one side has come up with a catalogue bereft of butt shots. Donald Trump is steamed. "Jeans are supposed to show off the body," he fumes back in the boardroom, after Melania has done a twirl for the camera. "In particular, they are supposed to show off the ass. How come you didn't show off that part of the body?"
The answer is Maria. Maria works for a real-estate investment trust and was once called a control freak by her teammate Sandy, a bridal-shop owner. The other two members of the group can only look on helplessly: Wes Moss, a blond and bland young man from Atlanta whom internet commentators have nicknamed No Defining Characteristics Wes, and Andy Dean Litinsky, a Harvard-educated debate champion who introduced himself to viewers by expressing his love of bow ties because “those things are P-I-M-P.” It was Maria who came up with the photo-shoot concept but then took too long and wasn’t satisfied enough with any of the derrière shots to use them.
But really, the fault lies with Wes. He’s the team leader. Trump fires him, and he fires Maria—the first double firing in the show’s history. He turns to Wes’s buddy and says, “Andy, you keep escaping because somebody else is more incompetent.”
Denne historien er fra July 24 - August 11, 2024-utgaven av New York magazine.
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Denne historien er fra July 24 - August 11, 2024-utgaven av New York magazine.
Start din 7-dagers gratis prøveperiode på Magzter GOLD for å få tilgang til tusenvis av utvalgte premiumhistorier og 9000+ magasiner og aviser.
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The Escape Artist
PinkPantheress blew up anonymously on TikTok. Now, her Y2K dance-pop influences the masses.
The Parasites of MALIBU
Anthony Flores and Anna Moore met Dr. Mark Sawusch at an ice-cream shop.
THE INVITED
WHEN YOU'RE A VIC-\"VERY IMPORTANT CLIENT\" -LUXURY BRANDS ANYTHING TO KEEP YOU HAPPY (AND SPENDING). WILL DO
LEARNING THE ART OF SEDUCTION FROM THE KING OF HÖRNINESS
There are two things that make women happy,” Usher Raymond IV tells me.
Magic Mikey
She gave up competitive horseback riding to pursue acting. Now, the rising star is getting awards buzz for her role as a determined stripper in Anora
'Mommy, Can We Go to Paris?
You try explaining to my kid why he can't do the wildly expensive things some of his Brownstone Brooklyn classmates take for granted.
Plus-Size Shopping in the Wild
Samyra Miller’s quest to find clothes at the mall that fit.
Hungry for More
A decade of Chicken Shop Date behind her, Amelia Dimoldenberg is still holding out for the One.
BIRTHDAY SUITS
On the cusp of 50, CHLOË SEVIGNY is ready for a change.
Art Fall Preview - World in Motion - An Alvin Ailey retrospective sets the tone for an array of eclectic offerings from the art world this fall.
An Alvin Ailey retrospective sets the tone for an array of eclectic offerings from the art world this fall. A gust of fresh air is blowing through the art world. A brand-new outfit called Ruby/Dakota has opened on the supercool strip of East 2nd Street. A whole new scene has formed around 56 Henry's two gallery spaces in Chinatown, and solo shows there by Laurie Simmons and Richard Tinkler promise to scintillate. Just north of the Whitney, Fort Gansevoort Gallery regularly showcases undiscovered artists, including, in September, 84-year-old quilt-maker extraordinaire Yvonne Wells. A gaggle of established artists are also exhibiting-Kara Walker, Simone Leigh, Nick Cave, and the still under-known Denzil Forrester among them. And the museums will have their fair share of thrilling exhibitions, too: The Whitney will feature American national treasure Alvin Ailey, MoMA will peer deep into its own brilliant bellybutton in a show about the woman who helped make the museum, and the Brooklyn Museum will give us an enormous show of artists based in its borough.