IN RECENT MONTHS, videos of 10-year-olds swarming Sephora, fighting over Stanley tumblers at Target, and dressing in head-to-toe Lululemon have dominated our feeds. If you believe the internet, tweens had suddenly acquired the taste of grown women who love yoga and staying hydrated and have money to spend. But were they really buying all this adult stuff they found on TikTok? We wanted to know where New York City tweens-ages 10 to 13-actually like to shop. So we tagged along with 25 of them as they browsed at their favorite stores, hung out together, and played around with makeup. They talked to us about their personal style, the products they covet, and which trendy items they would never wear.
What we found surprised us. Yes, almost all of them have a skincare routine and they love Brandy Melville, Zara, and thrift shops. But most of them don't use TikTok-and they think Lululemon is overrated.
Aspiring Beauty YouTubers
CLOTHES: Anything Y2K, goth, or from Target. T-shirts and hoodies with pictures of axolotls-the underwater salamanders-on them.
BEAUTY: Wet n Wild, NYX, and whatever's in their mothers' bathrooms ("She has ruined a lot of my stuff, to be honest," Naniya's mom says).
ACCESSORIES: Air Up water bottles, Supreme handbags, Kuromi backpacks, bucket hats with food appliquésPopsicles, watermelons, cherries.
JEWELRY: Bracelet-making kits from Five Below. Naniya swears the Pandora bracelet she bought on a Royal Caribbean cruise last summer is "in here somewhere."
Thrifty Kids
CLOTHES: Sweatpants, flared leggings, Zara jeans, secondhand finds.
"There was a trend at school where people were wearing pants with shorts on top," says Joni, from Prospect Park South. "That's a no, because it's just, Whoa."
SHOES: Air Force 1's.
Denne historien er fra February 12-25, 2024-utgaven av New York magazine.
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Denne historien er fra February 12-25, 2024-utgaven av New York magazine.
Start din 7-dagers gratis prøveperiode på Magzter GOLD for å få tilgang til tusenvis av utvalgte premiumhistorier og 9000+ magasiner og aviser.
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Early and Often: David Freedlander - Momentum vs. Machine The Trump and Harris campaigns battle it out for every last vote.
WIth two weeks left to go, the contours of the 2024 presidential election are clear: Both campaigns need voters who usually don’t vote, and Kamala Harris needs to bring the Democratic coalition, including its Trump-curious members, back home.While the Republican side plans to spend the remaining days of the contest trying to lure low-propensity voters to the polls, the Harris team will attempt to persuade voters of color to return to its side and will try to increase numbers among white voters in previously red suburbs.
Drowning in Slop - A thriving underground economy is clogging the internet with AI garbage-and it's only going to get worse.
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The City Politic- The Other Eric Adams Scandal The NYPD shot a fare evader, a cop, and two bystanders. He defends it.
On Sunday, September 15, Derell Mickles hopped a turnstile, got asked to leave by cops, then entered the subway again ten minutes later through an emergency exit. This was at the Sutter Avenue L station, out by his mother's house, five stops from the end of the line. Police said they noticed he was holding a folded knife. They followed him up the stairs to the elevated train, asking him 38 times to drop the weapon.
Can the Media Survive?
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Trust the Kieran Culkin Process
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The Funniest Vampires on TV
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