CUTTING EDGE

CEO of Emax Beauté International, Wilson Lee, revels in his many responsibilities, as they culminate in an award-winning business that delivers the latest and the best of what technology has to offer in the realm of wellness and beauty. The visionary walks Florey D Mikil through his journey of revolutionising and shaping the future of the beauty industry.

- Florey D Mikil

At just 28 years old, Wilson Lee already holds the enviable position as a chief executive officer (CEO) of a thriving beauty enterprise. It wasn't smooth sailing for Wilson from the get-go, but his determination pushed Emax Beauté International to what it is today. From having just one brand under its umbrella, the company now houses four distinctive brands: Beauté Library, Venusde, Curvena, and B+ Clinic.

For our cover shoot with the young entrepreneur, we visit one of the brands' Bukit Jalil branch. The moment we enter the futuristic-looking lobby of the B+ Clinic outlet, we feel transported to a spaceship. The neutral tones of the grey and white surfaces are punctuated by bright neon lights; an edgy sculpture stands tall to one side, adding to the high-tech vibes. At the same time, the colour palette evokes a sense of tranquillity and sensibility, a reassurance to customers that they are in good hands at the clinic.

THE START OF IT ALL

Those who may not know Wilson's background might be surprised to learn that prior to entering the beauty industry, he was involved in one that is quite a world apart. "I didn't know which industry to go to at first," he says of his previous job as a marketing executive at Pets World. "I only knew that I was passionate about doing events and gaining new experiences while pursuing my childhood dream to be an entrepreneur." Different it may have been, Wilson is nonetheless thankful for the experience and knowledge he gained during his short year there.