As a lover and collector of perfumes and scents, when Burberry approached us to exclusively interview both Aurelien Guichard (AG), a maestro of perfumery and nose behind the Hero Parfum, as well as Adam Driver (AD), the face of the Burberry Hero since 2021, I knew I couldn't say no. What's a regular morning spritz for us has plenty happening behind-the-scenes from conceptualisation to realisation, so they fill us in on the knowledge of what makes a scent so memorable, right from the top notes to the voice of the campaign. If anything, I can confidently say that we all need a Hero.
Aurelien, give us an introduction to the newest iteration of Hero.
AG: I've been working on Hero for the past few years. The idea of creating a fragrance for men that was really a balance between encourage-ability and strength, at the same time with a sensibility kind of softness, is a great expression of what you can create in a perfume for men.
I'm from the South of France and have a passion for Cedarwood. When I was learning about perfumery, one of the most amazing things I was taught was about Cedarwood, because there are so many different facets according to the origins. I always thought it would be something special to create a way to blend different origins of Cedarwood together to create something unique, and Hero allowed me to do that.
Adam, how would you describe the notes of the new Burberry Hero?
AD: Well, I use it in the morning, and actually my wife uses it too. It's long-lasting and very woodsy, which is the thing I noticed first. And it has a lot of depth, but it's really subtle. The last one is more intense in a good way. So, I guess to answer your question, woodsy is the first part. And I like its subtlety.
Denne historien er fra April 2024-utgaven av Prestige Malaysia.
Start din 7-dagers gratis prøveperiode på Magzter GOLD for å få tilgang til tusenvis av utvalgte premiumhistorier og 9000+ magasiner og aviser.
Allerede abonnent ? Logg på
Denne historien er fra April 2024-utgaven av Prestige Malaysia.
Start din 7-dagers gratis prøveperiode på Magzter GOLD for å få tilgang til tusenvis av utvalgte premiumhistorier og 9000+ magasiner og aviser.
Allerede abonnent? Logg på
FEELING NEAT
The Balvenie 30 combines traditional techniques with rich, layered flavours, offering a refined quaff for collectors and connoisseurs alike.
CROWNED AS KING
King Living brings home the gold with a double victory at the 2024 Australian Good Design Awards.
ART DECO DREAMS
Khoon Hooi and PRESTIGE hosted an exclusive afternoon tea unveiling the eponymous designer's Art Deco-inspired collection, where guests embraced couture in anticipation of the PRESTIGE KL Ball.
MYTH OF THE MAN
In dedication to his late mother, Myth: Evolution’ takes us through the personal and professional journey of Dato’ Sri Bernard Chandran through the vision of the dragon.
GREEN IS THE WARMEST COLOUR
From green initiatives to mythical beast-imbued writing instruments, our eclectic list of toys is sure to usher in the end-of-year cheer.
FOOD AWAKENING
From shopping sprees to setting off for Sabah and savouring some weekend hotel dining, it looks like food lovers are in for a busy month ahead.
AUTUMN JAUNTS
From deep waters off the coast of Singapore to the racetracks of Dubai, our travel recommendations for November ensures diversity in choice, and excitement in the experience.
REDEFININING URBAN LIVING
Sustainability, safety, and style come together in the innovative Swedish marque's latest all-electric compact SUV, designed for the modern city dweller.
PORT OF CALL
During the last week of September every year, the action in the Mediterranean’s glamorous enclave of Monte Carlo shifts to the famous Port Hercules for the annual Monaco Yacht Show, allowing visitors a glimpse of some of the finest yacht launches.
THE FIRST WAVES
From backstage interviews to KL cuisine under the Johor sun, the Ombak Festival's debut made its mark.