You see them whenever you pick up a glossy magazine, watch advertisements featuring celebrities from the worlds of showbusiness, fashion and sport—beautiful people for whom elegance is an attitude and time is precious, and who are unlikely to crack under pressure. Flip through to the social pages and you might even spot the very same faces, this time standing onstage with arm crooked at the elbow and watch glitteringly displayed upon an upturned wrist.
Such endorsements such aren’t new. Indeed, the power of star association has been central to the business of selling watches for at least 100 years—and it’s evidently as potent now as it ever was. Yet for one brand in particular, it’s never been solely about celebrity and nor, for that matter, pretty faces.
Rolex’s founder Hans Wilsdorf may not have possessed much in the way of watchmaking skills, but he did know how to sell his products to exactly the right people. Determined from the outset to make timepieces of the highest quality, he was also quick to appreciate the sales impetus that might be gained from their association with world-beating achievements in the realms of sport and exploration. Thus, in the late 1920s Rolex partnered with the first British cross-Channel woman swimmer Mercedes Gleitze, in the 1930s with the world land-speed record-holder Malcolm Campbell and, in the early 1950s, with the British Everest expedition and its successful first ascent of Earth’s highest mountain.
Denne historien er fra August 2023-utgaven av Prestige Malaysia.
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Denne historien er fra August 2023-utgaven av Prestige Malaysia.
Start din 7-dagers gratis prøveperiode på Magzter GOLD for å få tilgang til tusenvis av utvalgte premiumhistorier og 9000+ magasiner og aviser.
Allerede abonnent? Logg på
SOIREES OF SEPTEMBER
From sipping cocktails by the coastline to eating your way through the city, this is the month to enjoy.
ROYAL DECREE
The Audemars Piguet Royal Oak Offshore Selfwinding 37mm is a sporty yet dazzling timepiece that fits in just about anywhere.
ALCHEMY OF ART
Known for blending natural elements with ancient cultures, Brazilian jewellery designer Silvia Furmanovich offers an exclusive glimpse into her artistic world.
DISHING IT OUT
This month serves up some top-tier hotel dining, a collaboration with enough Michelin stars to kickstart a new galaxy, and a special celebration marking Malaysia Airlines' new route to Chiang Mai.
JETSETTER DIARIES
Regardless of whether you're travelling with littles or are on a solo journey, we have travel picks for you from LA to HK that'll leave you rested, rejuvenated, and maybe even learning something new.
MAKING WAVES
The extraordinary 122-metre Kismet megayacht by Lürssen, making her grand debut at this month's Monaco Yacht Show, epitomises uncompromising luxury and sets a new benchmark for excellence in the yachting industry.
MIAMI NIGHTS
Not all 21st birthdays are celebrated in style, but with the Polo Collection welcoming the Royal Salute 21 Year Old Miami Polo Edition into the family, it had to be one for the books.
LIVING LARGE
As luxury travel evolves and trends shift, one truth endures: the essence of travelling opulently is defined by a blend of exquisite accommodations, unparalleled exclusivity, and bespoke experiences tailored to your every whim. To better understand the level of luxury being sought out by the world's most affluent, we've curated a selection of the most extravagant getaways from over-the-top villas to exclusive vacation itineraries and beyond, all guaranteed to ignite your wanderlust.
ROMANCING THE STONES
Journey with Minerals, the current exhibition at L'École, School of Jewelry Arts, showcases the world of mineralogy as you've never seen it before. PRESTIGE takes a private tour.
THIS JUST IN
Rolex has set the stage for an unforgettable 2024 with releases that reimagine its classic models. Seamlessly blending contrasting elements, this year's offerings highlight an exceptional attention to detail.