If you are a watch buyer who's tired of having to peer at timepieces through glass cases while shopping, the new Hublot store concept was created with you in mind. Called the Free Access Display, the concept places many of the Swiss luxury brand's timepieces in the open, nestled in nooks atop display cases. This allows customers to look and feel the watches freely.
First introduced in Hublot's Omotesando boutique, this setup now makes its Southeast Asian debut at the brand's store at The Shoppes at Marina Bay Sands. Here in June for the reopening of the boutique, Hublot CEO Ricardo Guadalupe shared in an interview with Prestige, "A boutique should represent what the brand is about: the art of fusion, innovation with tradition, luxury... We believe that to have glass counters is something of the past, and the new way of showing watches is giving the customer direct physical access to the watch. It also represents how we always want our customers to have a unique experience with us."
Not all timepieces, unsurprisingly, will be openly displayed. One of the novelties visitors should not expect to find within easy reach at the store is the Arsham Droplet, a pocket watch designed in collaboration with celebrated American contemporary artist Daniel Arsham. It's not just because of its six-digit price tag, but because of its relative scarcity: just 99 pieces of this water droplet-shaped horological object will be made, with probably just a handful eventually making its way to collectors here.
Denne historien er fra August 2024-utgaven av Prestige Singapore.
Start din 7-dagers gratis prøveperiode på Magzter GOLD for å få tilgang til tusenvis av utvalgte premiumhistorier og 9000+ magasiner og aviser.
Allerede abonnent ? Logg på
Denne historien er fra August 2024-utgaven av Prestige Singapore.
Start din 7-dagers gratis prøveperiode på Magzter GOLD for å få tilgang til tusenvis av utvalgte premiumhistorier og 9000+ magasiner og aviser.
Allerede abonnent? Logg på
GLAMOUR AND BEYOND
PRESTIGE'S BEYOND THE HORIZON BALL PULLS OUT ALL THE STOPS.
RACING BULL
Lamborghini's breakthrough plug-in hybrid, the Revuelto, might be the supercar it needs to pull ahead in the electrification space race.
SYMPHONY OF THE SENSES
Prestige sits down with world-class pianist and Rolex Testimonee HÉLÈNE GRIMAUD as she shares her journey through sound and silence.
Tapestry of the Heart
Jaipur Rugs, which recently launched in Singapore, is one of India's largest manufacturers of hand-knotted rugs. Its secret commitment to a social mission of equality and empathy.
FJORDS, FREEDOM AND FINE FOOD
Oceania Cruises' Riviera will make its debut voyage to Alaska in 2025, bringing guests deep into the wilderness of America's northernmost state while delivering The Finest Cuisine at Sea.
LESSONS FROM THE LONG ROAD
An extended cruise from Vancouver to Tokyo proves that to go further and deeper, you sometimes have to slow down.
Checks and Balance
Louis Vuitton's latest fine jewellery range, Le Damier de Louis Vuitton, is inspired by the house's Damier check. Artistic director for watches and jewellery FRANCESCA AMFITHEATROF takes us through the process.
IN DAZZLING FORM
Powered by a new movement, the Asia Pacific exclusive editions of the Round Skeleton Baguette 31 editions by Franck Muller sparkle with baguette-cut diamonds or coloured precious gemstones.
A TIME FOR SQUARE
In October, Patek Philippe unveiled its first wholly new collection of timepieces in 25 years. Prestige Singapore was among the first in the world to see the Cubitus trio of timepieces and find out how they were created.
STILL THE ONE
With a distinctive design including an off-centre dial, outsize date and an asymmetrical layout, the Lange 1 stood out from the horological pack when it was launched in 1994. It continues to do so even today, three decades on.
