GOING SQUARE
Robb Report Singapore|August 2022
Hublot introduces a new shape to its line-up in the form of the Square Bang, which maintains the essence of the brand's bold styling.
Wei-Yu Wang
GOING SQUARE

THERE IS A certain disregard for tradition that accompanies a square-shaped watch, which makes it a natural fit for Hublot. The new Square Bang Unico invites comparison to the extant tonneau-shaped Spirit of Big Bang, but the seemingly minor change in profile comes with a personality of its own the broad shoulders of the Square Bang make it more prominent on the wrist while being just as wearable at 42mm across, as well as embracing a contemporary aesthetic.

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