BEAUTY OR BRAWN? Do we really have to choose? For far too long, watch brands have erred on the side of caution when it comes to making watches, picking one over the other while falling short on both.
Perhaps independent brand Richard Mille has been pondering this for a while, too. After all, the 22-year-old Swiss watchmaker had practically built its entire legacy on hyper-macho, testosterone-charged timepieces. The worlds of Formula One racing, men’s tennis and professional cycling are its playgrounds. And alpha males at the top of their game, like sprinter Yohan Blake, golfer Bubba Watson and musician Pharrell Williams, are its ambassadors. Maybe this is why it has taken Richard Mille 22 years to roll out its first sports watch for women. Clearly, it isn’t an easy thing to get right.
Denne historien er fra June 2023-utgaven av Robb Report Singapore.
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Denne historien er fra June 2023-utgaven av Robb Report Singapore.
Start din 7-dagers gratis prøveperiode på Magzter GOLD for å få tilgang til tusenvis av utvalgte premiumhistorier og 9000+ magasiner og aviser.
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Celebrating Traditions
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The Woman Behind the Hermès Man
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All Dressed Up, Everywhere To Go
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Jewel In The Crown
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Deeply Committed
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