IT IS HARD not to be charmed by Son Heung-min. Cheekily referred to by the media as “the world’s second most dangerous Korean” for his goal-scoring abilities, the 30-year-old appears to be the complete package.
A seven-time Asian Footballer of the Year, Son is one of the continent’s most successful sporting exports. Besides captaining the South Korean football team, he also enjoys onpitch success with English Premier League club, Tottenham Hotspur. In the league’s 2021/2022 season, he took home the Golden Boot award as the competition’s joint-top goal scorer—the first Asian to do so. This year, he became the first Asian (again) in the same league to score 100 goals.
Stellar track record aside, Son is endowed with boyish good looks, a ripped physique and celebrity stature—all wrapped up in humility and geniality. All these naturally make Son a marketing dream; a highly sought-after figure for ambassadorships from fashion brands like Burberry and Calvin Klein as well as corporates like AIA Singapore. And from the moment Son addressed the media at the unveiling of his appointment as AIA Singapore’s spokesperson in London in January—“Thank you all for flying 14 hours to come see me,” he smiled and bowed—he had the press on his side.
Denne historien er fra June 2023-utgaven av Robb Report Singapore.
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Denne historien er fra June 2023-utgaven av Robb Report Singapore.
Start din 7-dagers gratis prøveperiode på Magzter GOLD for å få tilgang til tusenvis av utvalgte premiumhistorier og 9000+ magasiner og aviser.
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Gordon Ramsay Makes it Rain
The famed British chef and TV host hasn’t held on to three Michelin stars at his flagship restaurant for 23 years simply by screaming. Alex French unearths the secret to his worldwide domination.
The Weight Of Tradition
Maximilian Riedel reflects on balancing the weight of a 260-year family legacy with modern innovation, steering a historic brand into the future while honouring its rich heritage.
Balancing Thrills
Lotus’s first electric Hyper-GT, the Emeya S, delivers thrilling performance, luxury and practicality in a striking package.
Burn Calories, Not Carbon
Luxury fitness equipment purveyor, Cycling Bears, proves that sustainability is more than a buzzword-it’s a lifestyle that we need to espouse for the sake of posterity and ourselves.
Cool As Ice
Mercedes-Benz’s brainy, down-to-earth CEO Ola Källenius is an expert at racing a nearly 4-ton truck across a frozen lake. Can he steer the marque’s electric vehicle-focused future as adeptly?
VINCENZO CASTALDO
The creative director of Pomellato delves into the artistic and personal philosophies shaping his life and work.
Electric Shock
Porsche finally adds hybridisation to the 911 with the all-new GTS, and enthusiasts are, predictably, up in arms. But how does it actually drive?
Swing Into Luxury
WHAT HAPPENS WHEN you combine one of Singapore’s most prestigious golf courses with a luxurious five-star resort? You get a hole-in-one golfing escape like no other.
Don't Bid Adieu Yet
The Vicem 65 Classic, offered in both fibreglass and cold-moulded wood, is a sophisticated vessel imbued with anachronistic panache.
STRAIGHT OUT OF ORBIS
Roger Dubuis has never been one to play it safe, and the Orbis in Machina shows why
