IN THE TWO years since Frédéric Arnault took the helm at TAG Heuer, the 28-year-old has worked hard to ensure that the watch company lives up to its ‘avant-garde since 1860’ credo. With an intriguing blend of youth and derring-do – a rarity in the centuries-old watch business – Arnault has pushed for developments in the smartwatch category, welcomed the use of crypto payments, and delved headlong into material experimentation, all while ensuring that TAG Heuer’s hard-earned reputation as a technically driven luxury sports watch brand remains undiminished.
In Singapore for LVMH Watch Week 2023 in February to present TAG Heuer’s new creations that span a vintage-style commemorative Carrera to new Connected Watch models, Arnault discusses his balancing act of looking forward while staying mindful of the past.
The past two years have been great for luxury watches. Was it the same for TAG Heuer?
Last year was pivotal for us because it was the first year that we announced our new product strategy. We had watches like the Solargraph and Carrera Plasma, which were first watches of their kind for us. I think our brand vision is being understood, and they represent the first steps we are taking for the years to come.
It seems that luxury watch brands are not afraid to be more provocative in recent years?
Denne historien er fra March 2023-utgaven av Robb Report Singapore.
Start din 7-dagers gratis prøveperiode på Magzter GOLD for å få tilgang til tusenvis av utvalgte premiumhistorier og 9000+ magasiner og aviser.
Allerede abonnent ? Logg på
Denne historien er fra March 2023-utgaven av Robb Report Singapore.
Start din 7-dagers gratis prøveperiode på Magzter GOLD for å få tilgang til tusenvis av utvalgte premiumhistorier og 9000+ magasiner og aviser.
Allerede abonnent? Logg på
Beachfront Paradise
Known for its intricate architecture and contemporary structures, Iniala Beach House in Phuket stands as a grand retreat just a few steps away from the shores of Natai Beach.
Emerald Magnificence
Embrace the splendours of Hokkaido's natural beauty from a different yet equally majestic perspective at Higashiyama Niseko Village, a Ritz-Carlton Reserve.
The Real Deal
In Guadalajara, one discovers the rise of luxury tequila Volcan de mi Tierra and the passion in bringing forth the highest expression of the spirit.
This Month's Feed
Only the best dining and drinking spots in Singapore.
World Builders
At Bellerby & Co., hundreds of hours are spent crafting globes that don't just depict the planet-they chart, in mesmerising detail, your individual journey or your family's history upon it.
The Home Of Equine Elegance
AWARD-WINNING INTERIOR design studio EightyTwo transforms the essence of comfort, luxury and aesthetic elegance with bespoke home solutions that are crafted to reflect one’s personal tastes and enhance your well-being.
Film-schooled
Which Autumn 2024 collection best embodies your sartorial look?
Lead With Passion
At a glamorous event in Singapore, Tumi launched the Asra collection for Spring/Summer 2024 with the help of South Korean superstar Mun Ka Young.
Bag The Look
From utilitarian daily beaters to versatile style statements, here are the latest work bags to elevate your office cachet.
The Vanity Table
The latest grooming products to know.