Timing Is Everything

It doesn't matter where you are on your horological appreciation journey. There is a watch made just for you at Watches and Wonders 2024.

- Alvin Wong

BY NOW, YOU’RE likely to have waded through the social media posts and online hot takes. Seeing everything all at once is one thing. Sifting through the noise to find the deluge of new timepieces from Watches and Wonders 2024 is another.

The trumpeting and unencumbered touting by watch companies is fun to see. But lest you get distracted, remember to ask yourself one important question before deciding on that shiny new watch: what sort of collector are you?

Get Moving

Fans of high-octane sports watches have plenty to think about. This year’s plethora of outdoor-ready timepieces runs the gamut from stylish chronographs for the boardroom to hardcore tool watches for professional use.

While most creations have moved away from the gargantuan dimensions that dominated releases in the past two decades, opting for friendlier and more versatile case sizes that peak at around 42mm to 45mm, the watches will still assert their presence. Fine examples include Zenith’s delectably retro Defy Revival A3648, a faithful reproduction of a discontinued vintage dive watch from 1969, and Montblanc’s hugely successful Iced Sea collection of dive watches with dials bearing glacier-like decorations, which return this year in a 41mm bronze case.